Archive for the ‘Transformers’ Category

DVD Sales: Transformers: Revenge Of The Fallen Transforms The Home Market

November 3, 2009

It’s Tuesday, and that means it’s time for the DVD Sales Chart, complete with my DVD Sales Notes.  It was a very exciting week on the chart, as Transformers: Revenge of the Fallen debuted to some very big numbers.  Just how big were they?  Well, come on inside to find out!

DVD Sales Notes:

Transformers: Revenge of the Fallen utterly dominated the competition this week.  Not that there was much… all that was willing to open against this juggernaut was The L Word: The Final Season and two direct-to-DVD horror films.  I don’t blame the other studios for being scared away, because this was a big debut.  Revenge of the Fallen sold an amazing 5.3 million copies in its first week, good for $122.5 million in sales!  This is easily the biggest home market debut of the year, and Michael Bay’s robot action film is already in third place among all 2009 DVDs for total sales, sitting behind just Twilight (9.2 million) and Madagascar: Escape 2 Africa (7.1 million).  While this is a great debut, it pales in comparison to the original Transformers‘ first week in October 2007.  Transformers sold 8.3 million copies in its first week, with 4.5 million of those copies flying off the shelves in just one day!  Revenge of the Fallen had a couple things working against it.  First off, people did not like it as much, and they were therefore not as likely to pick up the DVD.  Second, it’s not the fresh, new commodity on the market.  The franchise has been around for a few years, so it doesn’t have that sort of super-buzz around it.  Third, the home video market has taken a downturn in the last two years, and fewer DVDs are sold these days.  Still, Paramount should be happy with the $122.5 million in first week sales.  That’s still quite strong, and with Christmas right around the corner, expect sales to be solid until then.

-With it’s sequel hitting the charts, the first Transformers, which is pretty much a geezer in terms of DVD sales, marched back all the way to third place, adding 257,337 copies to its massive 15.6 million total.  With the additional $2.6 million in revenue from this week, Transformers has now earned a cuh-razy $286.1 million!

-In a second place robot sandwich, Sandra Bullock’s romantic comedy, The Proposal, drops 74% in its second weekend, selling 613,239 copies and grossing $10.5 million.  With two extremely likable leads (in Bullock and Ryan Reynolds) and a good theatrical run ($163.9 million) helping it, The Proposal has performed very well on DVD thus far, and it has earned $49.4 million in total.

-Since this week’s chart is for the week ending October 25th, you can see the Halloween sales bump quite clearly among related movies.  Next week’s chart should show this one last time, and then things will be back to normal, unless there’s some sort of Thanksgiving sales bump I’ve never noticed before… Anyway, movies that were helped out by Halloween this week: Drag Me To Hell (hey, it could have dropped by even more…), Wrong Turn 3: Left for Dead, Hocus Pocus, Edward Scissorhands, The Corpse Bride, Spookley The Square Pumpkin, Coraline, Saw V (also benefitting from Saw VI‘s theatrical debut), Matilda (I’m smiling), and Blood: The Last Vampire.

-The TV-on-DVD performer of the week is The L Word: The Final Season, though it’s nothing to write home about.  The show about lesbians sold 58,074 copies, for $2.1 million in sales.  Let’s see if it can pass Legend of the Seeker: The Complete First Season‘s $3 million total by next week… Read on for the full chart.

Top Selling DVDs for the Week Ending October 25, 2009
Rank Title Units this Week % Chg Total Units Sales this Week Total Sales Wks
1 Transformers: Revenge of the Fallen 5,327,878 -.-% 5,327,878 $122,487,915 $122,487,915 1
2 The Proposal 613,239 -74.4% 3,005,561 $10,488,779 $49,409,944 2
3 Transformers 257,337 -.-% 15,630,268 $2,586,700 $286,099,392 106
4 Monsters vs. Aliens 229,632 -39.1% 3,552,904 $3,940,921 $61,957,606 4
5 Land of the Lost 155,041 -66.1% 611,974 $2,612,441 $9,918,800 2
6 Drag Me to Hell 120,943 -64.2% 459,217 $2,236,236 $7,983,511 2
7 Wrong Turn 3: Left for Dead 106,558 -.-% 106,558 $1,810,420 $1,810,420 1
8 X-Men Origins: Wolverine 91,640 -48.0% 3,787,264 $1,419,788 $64,265,543 6
9 Year One 62,869 -57.3% 553,138 $1,068,144 $8,907,546 3
10 Hannah Montana The Movie 61,271 -42.4% 2,692,364 $918,452 $46,336,099 10
11 Hocus Pocus 60,738 -4.9% $363,821 386
12 Katt Williams: Pimpadelic 60,205 -37.7% 156,855 $1,022,883 $2,664,966 2
13 The L Word: The Final Season 58,074 -.-% 58,074 $2,148,157 $2,148,157 1
14 The Wizard of Oz 57,541 -26.9% $1,063,933 657
15 Edward Scissorhands 51,680 -32.3% $555,989 477
16 Corpse Bride, The 49,549 -31.9% $272,024 195
17 Dark Knight, The 45,553 -.-% 12,888,745 $626,354 $223,316,424 46
18 Spookley the Square Pumpkin 45,287 -33.3% $413,783 216
19 Coraline 45,287 -14.0% 2,132,928 $703,760 $38,840,691 14
20 Ghosts of Girlfriends Past 42,090 -42.3% 955,355 $799,289 $16,891,250 5
21 Saw V 41,557 -.-% 1,386,887 $498,268 $25,401,555 40
22 Madagascar: Escape 2 Africa 41,025 -.-% 7,060,997 $420,096 $102,791,511 38
23 Barbie and the Three Musketeers 38,440 -8.7% 768,225 $576,216 $11,172,192 6
24 Matilda 36,823 -.-% $275,804 640
25 Bones: The Complete Fourth Season 36,762 -40.7% 310,844 $1,378,207 $11,547,481 3
26 The Last House on the Left 35,741 -.-% 813,088 $535,758 $15,805,376 10
27 Bring It On: Fight to the Finish 35,697 -24.6% 660,193 $535,098 $11,432,375 8
28 Disney Nature Earth 35,043 -.-% 504,869 $700,510 $9,262,655 8
29 Blood: The Last Vampire 34,631 -.-% 34,631 $612,969 $612,969 1
30 Legend of the Seeker: The Complete First Season 34,098 -43.2% 94,145 $1,107,844 $3,028,748 2


The Top 50 Box Office Performances of 2007

December 31, 2007

     2007 was a great year at the movies, for the industry earned an annual box office revenue of $9.64 billion, up a solid 4.2% over last year’s $9.21 billion.  It should be noted, though, that movie attendance was up just .08%, and ticket sales increased from 1.407 billion to 1.408 billion.  This means that tickets were purchased for an average price of $6.85 in 2007, and the primary factor in the increase in box office revenue is ticket price inflation.  By the way, if you account for inflation, 1937’s Gone With The Wind earned an equivalent $1.4 billion, making it the highest grossing movie of all time! Fast forwarding 70 years, some movies are still having great performances, so here’s a list of 2007’s Top 50 movies, along with a few of my own noteworthy items.

Biggest Weekend of 2007
Spider-Man 3 – $151 million

     The third (and definitely not final) installment in the Spider-Man franchise had a stunning opening weekend back in May with $151 million. It crushed 2006’s Pirates of the Caribbean: Dead Man’s Chest‘s $135 million frame, which had consequently beaten the $114 million record set in 2002 by the original Spider-Man. However, while Spider-Man 3 had the biggest franchise opening, its lackluster quality (don’t even talk about emo-Spider-Man…) forced it to earn just $336 million, the lowest total of any of the movies (Spider-Man earned $403 million and Spider-Man 2 earned $373 million). Still, its opening weekend is the stuff of history- it had the biggest Friday, Saturday, and Sunday ever!

Best Legs of 2007
Knocked Up – $30 Million Opening – $148 Million Finish

     Judd Apatow’s pregnancy comedy came out of nowhere this Summer to become one of the biggest hits of the year. With no stars, and a (formerly) “unmarketable” concept, Knocked Up opened to a good $30 million o the strength of Apatow’s name alone. After its opening, Knocked Up continued to perform strongly, and for seven straight weeks it dropped an average of just 30%, helping the comedy spend a marvelous eight weeks in the Top 10. By the time it finished in September, Knocked Up had grossed $148 million, confirming that the raunchy (but sweet) sex comedy is the most popular type of American comedy today.

Best Overall Performance Of 2007
Transformers – $319 million

     As much as I don’t want to give director Michael Bay any credit, his Transformers had an incredibly strong run at the box office this year. After a massive launch in over 4,000 theaters, Transformers exploded onto the scene with $70 million dollars. Young males came to the theaters in droves to see unbelievable special effects, sleek action sequences, and Megan Fox in the desert heat. In each week after its debut, the robot actionfest saw drops of less than 50%, which is almost unbelievable for this kind of blockbuster, and Transformers finished with $319 million. With no predecessor buzz to fall back on, and with virtually no stars to tout, Transformers‘ franchise-launching performance far outshadows the disappointing May Threequels. In fact, it even beat Pirates of the Caribbean: At World’s End.

Movie I Most Wish Was In The Top 50
Once – $9.8 million

     Once is a small, independent, Irish musical that blew up at Sundance, earned outstanding reviews, and went on to find some pretty good box office this Summer in limited release. Once was made for just $150,000, but you are so caught up in the touchingly beautiful story, you never think about what it cost to make. The film follows a struggling, Irish street musician who meets a woman from the Czech Republic. Together, the two play and record music as they fall in love, but Once does not end in the typical saccharine show-stopper scene like most musicals. Gorgeously honest and non-conventional, Once stands apart during a time of overbudgeted films with under-developed characters, and since the main character is a musician, the music is incorporated into the story in a unique, refreshing way. It just came out on DVD, so go see it!

     And now, without further ado, here are the 50 biggest hits of the past 365 days.  What do you think of the list?  Any movies you wish were/weren’t there?  Write them in the Comments section below.
2007’s 50 Biggest Box Office Performers

# Movie Title Total Gross Distributor
1 Spider-Man 3 $336,530,303 Sony
2 Shrek The Third $321,012,359 Paramount/Dreamworks
3 Transformers $319,071,806 Paramount/Dreamworks
4 Pirates of the Caribbean: At World’s End $309,420,425 Disney
5 Harry Potter and the Order of the Phoenix $292,004,738 Warner Bros.
6 The Bourne Ultimatum $227,471,070 Universal
7 300 $210,614,939 Warner Bros.
8 Ratatouille $206,445,654 Disney
9 I Am Legend $194,575,000 Warner Bros.
10 The Simpsons Movie $183,135,014 Fox
11 Wild Hogs $168,273,550 Disney
12 Knocked Up $148,761,765 Universal
13 Alvin and the Chipmunks $142,375,000 New Line
14 Rush Hour 3 $140,125,968 Fox
15 Live Free Or Die Hard $134,529,403 Fox
16 Fantastic Four: Rise of the Silver Surfer $131,921,738 Fox
17 American Gangster $128,724,010 Universal
18 National Treasure: Book of Secrets $124,035,000 Disney
19 Bee Movie $123,576,570 Paramount/Dreamworks
20 Superbad $121,463,226 Sony
21 I Now Pronounce You Chuck And Larry $119,725,280 Universal
22 Hairspray $118,871,849 New Line
23 Blades of Glory $118,245,842 Paramount/Dreamworks
24 Ocean’s Thirteen $117,154,724 Warner Bros.
25 Ghost Rider $115,802,596 Fox
26 Enchanted $110,650,000 Disney
27 Evan Almighty $100,289,690 Universal
28 Meet the Robinsons $97,822,171 Disney
29 Norbit $95,360,247 Paramount/Dreamworks
30 The Game Plan $88,649,123 Disney
31 Bridge to Terabithia $82,272,442 Disney
32 Beowulf $80,778,577 Paramount
33 Disturbia $80,106,701 Paramount/Dreamworks
34 1408 $71,977,957 MGM
35 Fred Claus $71,102,297 Warner Bros.
36 Saw IV $63,300,095 Lions Gate Films
37 Stomp The Yard $61,356,221 ScreenGems
38 Surf’s Up $58,867,694 Sony
39 Halloween $58,269,151 MGM
40 The Golden Compass $58,000,000 New Line
41 Tyler Perry’s Why Did I Get Married? $55,204,525 Lions Gate Films
42 TMNT $54,149,098 Warner Bros.
43 3:10 to Yuma $53,606,916 Lions Gate Films
44 Resident Evil: Extinction $50,648,679 ScreenGems
45 Music and Lyrics $50,572,589 Warner Bros.
46 Are We Done Yet? $49,631,958 Sony
47 This Christmas $48,952,000 ScreenGems
48 Premonition $47,852,604 Sony
49 The Kingdom $47,467,250 Universal
50 Shooter $47,003,581 Paramount

Numbers Courtesy of Exhibitor Relations Co. Inc.

     Thanks for reading The Box Office Junkie.  The name is really getting out there, and I appreciate your help in making it the success it will one day be.  2007’s been great, and I know 2008 will be even better.  Have a great new year!