Archive for the ‘Top DVD Sales of 2008’ Category

Film=Fashion? The Top DVD Sales Of 2008

January 5, 2009

Hey there fellow box office junkies! In the last few years, DVD sales have become a major factor in determining a film’s financial success. Between the production budget, actors’ salaries, and the prints-and-advertising costs, movies simply cost a ton of money to create. Often a movie doesn’t even see any profit based on its initial box office. According to Edward Jay Epstein, who wrote the tremendously insightful book The Big Picture: Money and Power in Hollywood, a modern film’s theatrical run is a lot like a fashion show.

You see, a fashion show is not an immediately profitable venture for a clothing company. Between the lights, the fabric, the confetti, the seats, the clothes, the shoes, the crew, the tentspace, and the models, they’re really expensive affairs! When a company throws a fashion show, it actually costs them money instead of earning them money. So why do they even exist? Because it is the results of a fashion show that earn a designer money. The runway is simply the showcase for all the merchandising that will occur afterwards. It acts as a giant commercial for the sale of the designer’s products. The money comes later. The same thing is occurring at the box office.

Now, this isn’t quite an exact parallel to the movie industry. After all, movies can earn substantial profits from their theatrical runs (their fashion shows). But the comparison does hold some water. Between DVD sales and rentals, product placements, merchandise, and sale to television companies, modern films often make much more money outside the theater than they do inside the theater. (Merchandise is such a big factor, that even toy company Hot Wheels is pursuing a film!) If you need an example, take a movie like 2004’s The Notebook. It earned a solid $81 million during its theatrical run, but has earned well over $200 million in rental fees and $150 million in DVD sales! That means the romantic film earned over four times as much money out of the theater than it did in its initial theatrical run. Obviously, we’re in a new era of Hollywood.

That was kind of a long (but interesting, right?) preamble to the main point of this post, which is the Top Selling DVD’s of 2008, so I’ll get to the point. In 2008, people bought a lot of DVD units, and studios made a lot of money on the home market. Proving for the umpteenth time that families are the big spenders in the film industry, there are no less than 18 family titles in the Top 50, and there are five family films in the Top Ten. Proving for the umpteenth time that people love big-budget action/superhero movies, those titles make up pretty much everything else. Of course, there’s the occasional Mamma Mia! or Step Brothers in there, but family or action is pretty much the chart. Also of note, take a look at Sex And The City – The Movie‘s units sold vs. total revenue. HBO overprices everything! And How insanely impressive is it that The Dark Knight tops the chart in just three weeks? That performance is so incredible, I’ll forgive Batman for just barely keeping my favorite little robot, Wall-E, out of the top spot. Here are the results:

The 50 Top Selling DVD’s Of 2008
Rank Movie Title Units Sold Total Revenue Release Date
1 Dark Knight, The 10,300,870 $215,715,802 12/9/2008
2 WALL-E 10,153,664 $175,451,924 11/18/2008
3 Iron Man 9,408,533 $174,955,826 9/30/2008
4 Kung Fu Panda 8,431,318 $139,126,669 11/9/2008
5 I am Legend 6,444,666 $116,519,064 3/18/2008
6 Alvin and the Chipmunks 5,972,091 $100,468,536 4/1/2008
7 Indiana Jones and the
Kingdom of the Crystal Skull
5,964,704 $124,625,475 10/14/2008
8 National Treasure – Book of Secrets 5,900,779 $94,069,136 5/20/2008
9 Chronicles of Narnia:
Prince Caspian, The
5,015,199 $82,746,127 12/2/2008
10 Hancock 5,012,362 $100,367,749 11/25/2008
11 Enchanted 4,964,380 $79,510,141 3/18/2008
12 Bee Movie 4,594,120 $73,808,995 3/11/2008
13 American Gangster 4,476,418 $75,033,673 2/19/2008
14 Sex and the City – The Movie 4,287,264 $88,766,856 9/23/2008
15 Tinker Bell 4,078,040 $64,081,876 10/28/2008
16 Incredible Hulk, The 3,960,331 $84,043,274 10/21/2008
17 Mamma Mia! 3,577,246 $74,782,328 12/16/2008
18 Wanted 3,435,979 $71,243,816 12/2/2008
19 Horton Hears a Who! 3,108,453 $54,420,779 12/9/2008
20 Juno 2,988,963 $51,029,656 4/15/2008
21 Sleeping Beauty 2,890,542 $46,368,005 9/9/2003
22 Game Plan, The 2,852,284 $48,825,015 1/22/2008
23 Tropic Thunder 2,840,556 $57,058,767 11/18/2008
24 101 Dalmatians 2,827,132 $44,948,992 11/9/1999
25 3:10 to Yuma 2,808,537 $54,522,425 1/8/2008
26 No Country for Old Men 2,750,376 $46,948,649 3/11/2008
27 Snow Buddies 2,654,515 $50,062,371 2/5/2008
28 Hellboy 2: The Golden Army 2,654,088 $55,782,361 11/11/2008
29 Step Brothers 2,595,575 $47,767,159 12/2/2008
30 27 Dresses 2,560,187 $40,894,562 4/29/2008
31 Little Mermaid – Ariel’s Beginning, The 2,430,459 $41,444,398 8/26/2008
32 Bucket List, The 2,186,083 $36,798,443 6/10/2008
33 Get Smart 2,088,251 $38,209,460 11/4/2008
34 Golden Compass, The 2,018,894 $42,834,950 4/29/2008
35 Saw IV 2,010,917 $34,311,442 1/22/2008
36 Beowulf 1,951,720 $36,871,342 2/26/2008
37 Resident Evil – Extinction 1,909,609 $36,192,295 1/1/2008
38 Rambo 1,898,950 $41,213,957 5/27/2008
39 Jumper 1,882,089 $36,030,571 6/10/2008
40 Cloverfield 1,877,353 $30,323,342 4/22/2008
41 Journey to the Center of the Earth 1,804,842 $31,877,345 10/28/2008
42 Sweeney Todd – The Demon
Barber of Fleet Street
1,798,887 $36,219,378 4/1/2008
43 10,000 B.C. 1,785,562 $31,738,235 6/24/2008
44 Tyler Perry’s Why Did I Get Married? 1,682,802 $31,174,863 2/12/2008
45 21 1,620,028 $29,569,381 7/22/2008
46 Transformers 1,619,130 $26,941,526 10/16/2007
47 P.S., I Love You 1,597,085 $25,880,737 5/6/2008
48 Good Luck Chuck 1,591,282 $28,281,694 1/15/2008
49 Fred Claus 1,585,400 $27,550,604 11/25/2008
50 Water Horse – Legend of the Deep 1,560,263 $30,061,385 4/8/2008
All Numbers From Nash Information Services via The-Numbers


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