Archive for the ‘The Tale Of Despereaux’ Category

DVD Sales: Bedtime Stories Hops Atop An Easter-Fueled Chart

April 23, 2009

Here’s the latest DVD Sales Chart from The-Numbers for the week ending April 12th. I’ve added my notes below:

-I was wrong about Bedtime Stories bombing last week on DVD. It looks like it just hit stores a day early, and it registered on the chart as having a poor debut. The reality of the situation is actually much rosier, though, and Bedtime Stories has accrued a solid $28 million over eight days. Not bad for the disappointing Disney/Adam Sandler collaboration that struggled to pass $100 million.

The Day The Earth Stood Still? More like The Day The DVDs Stood Still. It’s not that the Keanu Reeves sci-fi remake bombed with its $14 million debut, but when you factor in the fanboy effect, this is really not a great start on the home market for the Fox film, which also underwhelmed this fall, barely making it to $79 million despite huge buzz.

-Wow. The week of Easter is a great time to be a family film on DVD. Look at the giant boosts that the holiday offered all family-oriented films. A 16% increase for Bolt! A 117% increase for Beverly Hills Chihuahua! A 218% increase for High School Musical 3! A 300% increase for Kung Fu Panda! Pretty impressive stuff. The family effect also helped out The Tale Of Despereaux moderately, as it found a humble $9.8 in its first week on DVD, which is onl $300,000 less than it earned in its opening weekend.

Top 30 Selling DVDs for the Week Ending April 12, 2009
Rank Title Units this Week % Change Total Units Sales this Week Total Sales Weeks in Release
1 Bedtime Stories 1,462,555 562.2% 1,683,409 $25,005,595 $28,779,482 1
2 Day the Earth
Stood Still, The
883,383 -.-% 883,383 $14,650,377 $14,650,377 1
3 Bolt 729,084 16.6% 2,840,035 $13,244,030 $50,450,485 3
4 Marley and Me 726,305 -52.4% 2,251,541 $12,581,128 $40,813,246 2
5 Tale of
Despereaux, The
577,270 -.-% 577,270 $9,807,817 $9,807,817 1
6 Madagascar: Escape
2 Africa
537,196 173.7% 5,683,889 $4,981,795 $87,187,398 10
7 Yes Man 531,931 -.-% 531,931 $9,202,034 $9,202,034 1
8 Twilight 414,927 -35.6% 7,086,697 $8,057,882 $127,962,468 3
9 Slumdog Millionaire 273,059 -67.6% 1,115,447 $4,172,342 $18,341,308 2
10 Doubt 258,287 -.-% 258,287 $4,571,680 $4,571,680 1
11 Beverly Hills
Chihuahua
240,151 117.2% 2,768,695 $3,840,014 $47,753,286 6
12 High School Musical
3: Senior Year
225,526 218.0% 2,914,409 $4,053,153 $52,111,158 8
13 Seven Pounds 223,040 -55.9% 729,113 $3,789,450 $12,433,176 2
14 Not Easily Broken 217,628 -.-% 217,628 $4,256,804 $4,256,804 1
15 Kung Fu Panda 207,978 300.5% 8,332,557 $1,904,392 $126,522,601 22
16 Pinocchio 176,530 76.2% $2,999,245 494
17 Quantum of Solace 169,949 -54.1% 1,752,836 $2,962,636 $31,383,986 3
18 Tigger and Pooh
and a Musical Too
156,640 -.-% 156,640 $2,974,594 $2,974,594 1
19 Madagascar 156,493 274.5% $1,719,858 178
20 Bee Movie 109,838 -.-% 4,836,258 $908,481 $76,570,787 57
21 Role Models 104,719 28.6% 1,588,449 $1,779,176 $26,987,749 5
22 Shrek the Third 98,869 -.-% 11,578,058 $874,269 $173,439,755 74
23 Scooby-Doo and the Samurai Sword 95,797 -.-% 95,797 $1,340,200 $1,340,200 1
24 Australia 86,634 16.9% 1,301,995 $1,471,912 $21,941,887 6
25 Stuart Little 83,962 76.4% $712,837 469
26 WALL-E 80,148 121.9% 8,623,786 $1,297,372 $136,193,424 21
27 Milk 52,303 14.3% 459,790 $914,779 $8,219,568 5
28 Transporter 3 52,004 -6.3% 978,246 $893,117 $17,467,792 5
29 Punisher: War
Zone, The
51,054 14.6% 363,646 $1,003,553 $6,857,322 4
30 Cadillac Records 40,087 1.6% 281,076 $801,339 $5,423,709 5

Weekend Preview: 2009 Picks Up Right Where 2008 Left Off

January 2, 2009

Wow, my job is made a lot easier when there are no new wide releases to report on! My job is also made easier during the week after Christmas, when films tend to earn the same amount of money pretty much every day, regardless of their time in the week. Thus, as you can probably predict, holdovers will rule the first weekend in 2009, and surprise blockbuster Marley And Me will again take the number one spot on the charts.

Here’s how I figured out this week’s numbers- it’s actually ridiculously simple. With everyone out of school and work, and weekdays and weekend days acting essentially the same this week, I took the Tuesday numbers and multiplied them all by by about 3.3. It would be just 3.0, but the weekend does matter a little bit. And Oscar bait that is marketed solely to adults I multiplied by 3.8, since there are adults that have been working this week. And that’s really all I did. Will my little experiment work? We’ll see. All I know, is that Marley And Me will cross the $100 million mark, Bedtime Stories and The Curious Benjamin Button should end up around $80 million, and Valkyrie might make it to $60 million. Also, of note, after a weak $10 million start, The Tale Of Despereaux is doing alright for itself. It has currently earned $32 million, and might finish the weekend with $42 million. It could ultimately outgross Seven Pounds. Here’s the full forecast for the weekend:

Predicted Top 12 for January 2-4
1. Marley And Me – $25 million
2. Bedtime Stories – $21.5 million
3. The Curious Case Of Benjamin Button – $18 million
4. Valkyrie – $14 million
5. Yes Man – $12 million
6. The Tale Of Despereaux – $8.5 million
7. Seven Pounds – $8 million
8. The Day The Earth Stood Still – $4.3 million
9. Twilight – $4 million
10. Doubt – $4 million
11. Slumdog Millionaire – $3.8 million
12. Bolt – $3.5 million

Weekend Fix: Audiences Say "Eh" Instead of "Yes" To New Releases

December 21, 2008

In the final frame before Christmas this year, the box office was in sorry shape. With a lackluster slate of new releases that failed to take full advantage of the holiday, and snow storms across the Northeast, the Top 12 raked in just $82 million, down a whopping 45% from the same weekend a year ago. Yes Man topped the charts, with Seven Pounds and The Tale Of Despereaux following in second and third, but all three of the new releases failed to really break out.

Jim Carrey’s antic-laden comedy, Yes Man, earned $18 million this weekend at the multiplex. Considering 2007 saw National Treasure: Book of Secrets debut to $44 million during the same weekend last December, this is not a great result. With poor reviews and a tired concept, Yes Man failed to provide audiences with something new, and it paid the price. Yes Man looked like a 1990’s comedy, and with its underwhelming debut, people made it very clear that they currently prefer the Apatow-style of comedy, which is fast-paced and raunchy, but soulful. The Warner Brothers release had a $5,288 per theater average, which is mediocre for a new release, but all is not lost for Yes Man. The silver lining here is that we are in late December, where every day acts like a weekend day, so the comedy should be leggier than most, but this still has to be a disappointment for both the studio and Carrey, who needs to pursue more dramatic roles, like in The Truman Show or Eternal Sunshine and the Spotless Mind. Personally, I’m excited for his role in 2010’s Ripley’s Believe It Or Not!

Seven Pounds, the Sony-produced Will Smith drama, sputtered out of the gates, earning just $16 million in its first three days. Earning an alright $5,801 per theater, Seven Pounds actually had the highest venue average in the Top 12, which shows how weak the frame was overall. The big problem here was in the advertising. From the trailer and commercials, it was almost impossible to figure out what this movie was about, which is never a good strategy for promoting a film. The bad reviews didn’t help things, either. The real loser in this equation, though, has got to be Will Smith, who was hoping for his 9th $100 million earner with Seven Pounds. Up until this point, Smith was untouchable among stars. Unfortunately, with a $16 million dollar opening, this probably won’t stick around nearly as long as December 2006’s The Pursuit of Happyness ($163 million finish) or December 2007’s I Am Legend ($256 million finish). It could be that Smith’s recent donations to the Church of Scientology (oxymoron?) are having a Tom Cruise Effect on his career. All I have to say is, “Don’t become crazy, Will!”

The final new release this weekend was The Tale Of Despereaux, which opened to $10.5 million. The Universal film about a gallant mouse got middling reviews, and proved for the umpteenth time that releasing an animated movie is a task best left to Dreamworks or Disney. It seems like whenever a studio (that is not Pixar) tries to release a detailed, realistic-looking animated film, it doesn’t work out at the box office. Films like Ice Age, Madagascar, or Open Season, which have zanier, exaggerated animation, tend to do better. Despereaux had a disappointing per theater average of $3,810, and I fully expect it to get left in the dust when Disney’s Bedtime Stories debuts on Christmas Day.

Among holdovers, drops were a bit steeper than expected, mostly due to the snow storms across the Northeast (and as someone who was in Connecticut during the snow storms, I can attest: there was a lot of snow). Fox’s sci-fi actioner, The Day The Earth Stood Still, nosedived 67% this weekend, earning $10 million for a $48.6 million total. This is yet another case of The Fanboy Effect. Warner Brothers’ well-performing Four Christmases fell 41% to $7.7 million as it crossed the $100 million mark, while Summit’s Twilight continued to show it’s resilience, as it’s 34% drop was the smallest in the Top 12. It earned an additional $5.2 million for a fantastic $158.4 million total.

Disney’s Bolt fell 43% to $4.3 million, as it inches its way closer to the $100 million plateau. The animated dog feature has performed admirably over the past few weeks, and it currently sits with $95 million. Not so lucky was Fox’s Australia, the overblown epic starring Nicole Kidman and Hugh Jackman. Down 44% to $2.3 million, the insanely expensive Baz Luhrmann film has a disappointing total of just $41 million. At the bottom tier of the Top 12, Quantum of Solace fell 42% to $2.1 million, Milk dropped 37% to $1.6 million, and Madagascar: Escape 2 Africa declined 53% to $1.5 million. Totals are $161.3 million, $10.3 million, and $172.3 million, respectively.

Up above, I skipped over the one real bright spot of the weekend: Slumdog Millionaire. The Fox Searchlight feature, which audiences and critics are loving, expanded into 589 theaters and earned $3.2 million over the weekend. This was good for a venue average of $5,388, the second-best in the Top 12. The most palatable of this year’s Oscar bait, Slumdog Millionaire has already earned $12 million, and with many awards on the way, look for the Danny Boyle film to keep chugging right along for the next few weeks.

Next weekend brings us seven new wide releases: Amusement, Bedtime Stories, The Curious Case Of Benjamin Button, Marley and Me, Revolutionary Road, Spirit, and Valkyrie. These releases should bring a much-needed dose of flavor to the movies, which will hopefully redeem the performances this weekend. Regardless, with that many new films, things should be interesting… Here’s the chart:

Top 12 for December 19-21

# Movie Title Weekend Gross Total
1 Yes Man $18,160,000 $18,160,000
2 Seven Pounds $16,000,000 $16,000,000
3 The Tale of Despereaux $10,507,040 $10,507,040
4 The Day The Earth Stood Still $10,150,000 $48,626,884
5 Four Christmases $7,745,000 $100,154,000
6 Twilight $5,227,000 $158,460,899
7 Bolt $4,256,000 $95,009,000
8 Slumdog Millionaire $3,150,000 $12,133,750
9 Australia $2,325,000 $41,947,337
10 Quantum Of Solace $2,150,000 $161,290,000
11 Milk $1,641,290 $10,322,173
12 Madagascar: Escape 2 Africa $1,510,000 $173,332,000

All Numbers Courtesy of Exhibitor Relations Co. Inc.

What do you think of this weekend’s box office? What went wrong? Do you think things will pick up next weekend? Write your answers in the comments!

Friday Estimates: I Got It Right(ish)!

December 20, 2008

I’m going to gloat a little bit. I was pretty darn close in my predictions for the weekend (except for Despereaux…), and I’m a little bit proud of myself. Take that Entertainment Weekly! Look’s like my little operation here at The Box Office Junkie was a heck of a lot more accurate than yours! To be fair, though, everyone everywhere overestimated. Bragging aside, it’s looking like Yes Man will take in about $18 million, Seven Pounds may find $16 million, and The Tale of Despereaux $11 million. Here are numbers for Friday:

Friday Estimates for December 19
1. Yes Man – $6.5 million
2. Seven Pounds – $5.3 million
3. The Tale Of Despereaux – $3.5 million
4. The Day The Earth Stood Still – $2.9 million
5. Four Christmases – $2.3 million
6. Twilight – $1.6 million
7. Bolt – $1 million
8. Slumdog Millionaire – $755,000
9. Austrailia – $625,000
10. Quantum Of Solace – $565,000
11. Milk – $425,000
12. Nothing Like The Holidays – $360,000