Archive for the ‘The Spirit’ Category

DVD Sales: The Spirit Tops A Weak Chart In The Post-Easter Frame

April 29, 2009

As always, here are my notes on the latest DVD Sales Chart from The-Numbers:

-Maybe because it was the week right after Easter, repenting buyers felt convicted that they needed more of the spirit in their lives, and they mistakenly purchased Lionsgate’s disastrous 300 ripoff The Spirit, thinking it could help them. Whatever the reason, The Spirit benefited from a complete lack of competition, and somehow scored a number one debut. Granted, its $6.3 million first week is the weakest total Ive seen in a long time, and it will plummet next weekend. Still, with enough time in the bargain bin at Wal-Mart, I’m sure The Spirit‘s DVD sales will surpass its abysmal $19 million total box office.

Twilight continues its shockingly amazing run on the home market, with another $5.5 million this week, for a $133 million total. Having already sold a stunning 7.4 million copies of Twilight on DVD, Summit Entertainment has to be feeling pretty good about the upcoming sequel, New Moon, which debuts this Winter.

-Warner Brothers has to be disappointed with the lackluster performance of Yes Man on DVD. Just $13 million after two weeks of release is extremely bad for a Jim Carrey comedy that earned $90 million during its theatrical run.

-Just as the Easter frame was kind to family films last week, the post-Easter frame was equally harsh to these same titles. Marley And Me, Bolt, The Tale Of Despereaux, Bedtime Stories, and Madagascar: Escape 2 Africa all saw sizable drops of 62-88%.

-Speaking of Bolt, I thought I should point out that after four weeks, the animated pooch film has $53 million in the kitty (or would doghouse be more appropriate, here?), and it’s been a solid performer on DVD for Disney.

-I’m somewhat ambivalent about the home market performance of two Oscar-winning films. First off, The Reader‘s $4.5 million opening week is nothing to cry about, but its nothing special either. Second, Slumdog Millionaire‘s $20 million after three weeks feels quite low to me, especially after its rosy $141 million box office. I think it probably came out on DVD too soon after its theatrical run. After three straight months of deafening buzz during awards season, every person that was going to be persuaded to see Slumdog already did, so the quick release date after it won its obligatory Oscar may have backfired for Fox Searchlight.

See the full chart after the jump:

Top 30 Selling DVDs for the Week Ending April 19, 2009
Rank Title Units this Week % Change Total Units Sales this Week Total Sales Weeks in Release
1 Spirit, The 334,298 -.-% 334,298 $6,268,088 $6,268,088 1
2 Twilight 296,188 -28.6% 7,382,885 $5,538,716 $133,501,184 4
3 Day the Earth Stood Still, The 292,678 -66.9% 1,176,061 $5,179,493 $19,829,870 2
4 Bedtime Stories 280,209 -80.8% 1,963,618 $4,788,940 $33,568,422 2
5 Marley and Me 269,378 -62.9% 2,520,919 $4,628,857 $45,442,103 3
6 Yes Man 247,648 -53.4% 779,579 $4,321,680 $13,523,714 2
7 Reader, The 234,376 -.-% 234,376 $4,542,207 $4,542,207 1
8 Bolt 194,328 -73.3% 3,034,363 $3,515,899 $53,966,384 4
9 Tale of Despereaux, The 157,622 -72.7% 734,892 $2,677,998 $12,485,815 2
10 Slumdog Millionaire 154,580 -43.4% 1,270,027 $2,493,375 $20,834,683 3
11 Doubt 134,488 -47.9% 392,775 $2,419,439 $6,991,119 2
12 Seven Pounds 130,075 -41.7% 859,188 $2,154,042 $14,587,218 3
13 Quantum of Solace 123,256 -27.5% 1,876,092 $2,131,959 $33,515,945 4
14 Not Easily Broken 93,838 -56.9% 311,466 $1,594,308 $5,851,111 2
15 Beverly Hills Chihuahua 86,483 -64.0% 2,855,178 $1,382,863 $49,136,150 7
16 Stuart Little 75,855 -9.7% $578,774 470
17 Madagascar: Escape 2 Africa 60,742 -88.7% 5,744,631 $763,412 $87,950,809 11
18 Role Models 60,541 -42.2% 1,648,990 $1,028,592 $28,016,340 6
19 High School Musical 3: Senior Year 56,864 -74.8% 2,971,273 $1,064,653 $53,175,812 9
20 Pinocchio 54,357 -69.2% $923,525 495
21 Australia 52,217 -39.7% 1,354,212 $887,167 $22,829,054 7
22 Mamma Mia! 51,786 -.-% 5,957,687 $665,921 $125,254,362 18
23 Fireproof 49,236 -.-% 1,520,956 $766,112 $26,191,317 12
24 40-Year-Old Virgin, The 46,534 -.-% $474,456 175
25 Tigger and Pooh and a Musical Too 44,495 -71.6% 201,135 $844,960 $3,819,554 2
26 Scooby-Doo and the Samurai Sword 35,335 -63.1% 131,132 $494,337 $1,834,537 2
27 Milk 34,748 -33.6% 494,538 $607,743 $8,827,310 6
28 Punisher: War Zone, The 34,419 -32.6% 398,065 $668,235 $7,525,557 5
29 Transporter 3 33,396 -35.8% 1,011,642 $573,793 $18,041,585 6
30 Cadillac Records 29,675 -26.0% 310,751 $504,178 $5,927,887 6

Weekend Fix: Marley And Me Shuts Out Competition On The Biggest Christmas Weekend Ever

December 28, 2008

Fueled by the powerful debuts of Marley And Me, The Curious Case Of Benjamin Button, Bedtime Stories, and Valkyrie, the box office was in full force this weekend, pulling in record numbers for the Christmas frame. It appears that in the midst of a recession, while retail sales are rapidly declining and unemployment is on the rise, the movies offered American audiences a perfect escape from the harsh realities of life. If only the holidays could help our economy as much as they help the movie industry! Over the four day weekend, the Top 12 pulled in an amazing $264 million. Over the three day weekend, the Top 12 pulled in an estimated $194 million, an increase of 15% over the same weekend last year.

Marley And Me nabbed the top spot this weekend, with a humongous $51.6 million opening. Based on the popular bestseller by Josh Grogan, Fox’s already successful Marley And Me officially shuts up all those who claimed that Jennifer Aniston would never be able to become a full-fledged movie star. Between this and 2006’s The Break Up, it seems she has found her niche in relationship movies that are not quite romantic comedies. This is also a big victory for Owen Wilson, as this marks his comeback from his unfortunate and highly publicized suicide attempt last year, so it’s nice to see him doing better. Marley And Me had a fantastic per theater average of $14,849 ($10,632 for the 3-day), the best in the Top 12. Fox has advertised this movie so well. Just like with last December’s Alvin And The Chipmunks, they sold the cute-factor, with commercials that showcased the adorable canine, and it payed off in a big way! In fact, cuteness, sweetness, and schmaltz are all perfectly acceptable in the holiday season. With great family playability and good enough reviews, this should continue to do solid business over the next few days and weeks, and I don’t see any reason why Marley And Me shouldn’t breeze all the way to $170 million in the near future. A true success in every way.

In second place this weekend was David Fincher’s Oscar bait, The Curious Case Of Benjamin Button, which took in a great $39 million. The Paramount picture exceeded expectations and had a brilliant per theater average of $13,052 ($9,103 for the 3-day). Audiences responded to the fresh and innovative storyline, proving that a good story is the best way to sell a movie. But the story didn’t do all the work here- Brad Pitt and Cate Blanchett definitely pulled in some viewers, and the good reviews and Oscar buzz pulled in even more. The Curious Case Of Benjamin Button fought against its long playtime, avoiding the three-hour-curse that plagued King Kong in 2005, and performed like a champ. With awards season already upon us, Button should continue to perform strongly, and I’ve gotta say, it is nice to see a movie that can be considered both mainstream and an awards-contender. If it wins some major honors, the sky is the limit in terms of box office, but even if it doesn’t, $140 million is all but assured.

Disney’s Adam Sandler picture (oxymoron?), Bedtime Stories, came in third place this weekend, earning $38.6 million over four days. Bedtime Stories is a classic case of a movie that is a victim of high expectations. Even if its $38.6 million debut isn’t necessarily bad, everyone was expecting this to do better, and absolutely no one thought that The Curious Case Of Benjamin Button, which was playing in 700 less theaters and is over an hour longer than Bedtime Stories, could match its debut. So why wasn’t it bigger? Well, I think there are a couple of factors that led to this result. To begin, reviews were bad. Very bad. On top of that, people associate Adam Sandler with a very specific kind of character (see: slacker and/or raunchy), and perhaps that didn’t work so well during the holiday season, where wholesome characters are more welcome. But don’t get me wrong- Bedtime Stories is far from a failure. In fact, with a very large theater count and a good $10,630 venue average ($9,103 for the 3-day), Bedtime Stories should stick around for a while, and will have no trouble making it to $140 million.

Proving that he’s still a star, Tom Cruise also had a good weekend at the cineplex, as United Artists’ Valkyrie took in an estimated $30 million. This movie had a lot working against it. The first problem, Tom Cruise. Mr. Cruise has wisely toned down his antics and raves over the past year, and it looks like audiences are finally ready to move on from Oprah-gate and Lauer-bash. The second problem , a war theme. In the past few years, films about war have not done well at all. You see, movies are about escapism, and when our country is currently at war, no one wants to go to the theater to see what’s already on the news 24/7. It appears, though, that Valkyrie, which takes place during WWII, is far enough removed from our current situation to be affected by the poor receipts that have plagued movies about the Iraq War. With a good $11,075 average ($7,942 over the 3-day), Valkyrie could return Tom Cruise to his $100 million days.

The next four spots on the chart were occupied by last weekend’s top four releases. Warner Brothers’ Yes Man, starring Jim Carrey, did pretty well, dipping just 10% over the three day weekend ($16.5 million), and pulling in $22 million over four days, for a total of $50 million. The Sony drama Seven Pounds was also down 10% ($13.4 million over the 3-day), grabbing an additional $18 million over the four day weekend, which gives the Will Smith vehicle a very underwhelming $40 million total. The Tale Of Despereaux held it’s own, making $11.4 ($9.4 million over the 3-day, a 7% drop) million for a humble $27.7 million total. And sci-fi actioner The Day The Earth Stood Still notched a $10.3 million weekend ($7.9 over the 3-day, a 20% drop) for a $63.3 million total.

Way back in ninth place was Lionsgate’s attempt at Sin City, a much worse movie called The Spirit, which only managed to earn $10.4 million in it’s four day debut, but just $6.5 million over the regular weekend. Despite a cast made up of Samuel L. Jackson, Eva Mendes, and Scarlatt Johannson, The Spirit had a weak $4,125 venue average ($2,595 over the 3-day). This was a movie marketed to teens and fanboys, and it’s front-loadedness is already apparent. Look for The Spirit to disappear quickly.

December stalwart Four Christmases added an extra $7.1 million ($5 million over the 3-day) to it’s great $111.8 million cume. The Warner Brothers comedy will probably disappear pretty quickly now that Christmas has passed. Next on the list was Miramax’s Doubt. After expanding into 1,228 theaters, the dramatic Oscar contender starring Meryl Streep, Philip Seymour Hoffman, and Amy Adams, did pretty well, considering its dour subject matter. Over four days, it pulled in $7.1 million for a $6,294 per theater average ($5.7 million over the 3-day, for a $4,479 average). Doubt has currently earned $8.8 million. Rounding out the Top 12 was Twilight, a movie that has done quite well for itself over the past six weeks. Summit’s teen vampire flick found another $6.5 million this weekend, boosting its total to $167 million. (As a side note, I just learned about all this drama going on among Twilight fangirls! The studio wants to recast Taylor Lautner in New Moon for someone with bigger muscles, but the fans want Taylor as Jacob! Read more here…it’s kind of hilarious.) Results for both the 4-day and 3-day weekends are below:

Top 12 for December 25-28 2008
# Movie Title 4-Day Gross
Total
1 Marley And Me $51,675,000 $51,675,000
2 The Curious Case Of Benjamin Button $39,000,000 $39,000,000
3 Bedtime Stories $38,598,000 $38,598,000
4 Valkyrie $30,000,000 $30,000,000
5 Yes Man $22,400,000 $49,591,000
6 Seven Pounds $18,100,000 $39,026,000
7 The Tale Of Despereaux $11,400,000 $27,945,000
8 The Day The Earth Stood Still $10,400,000 $63,615,000
9 The Spirit $10,350,000 $10,350,000
10 Four Christmases $7,300,000 $111,817,000
11 Doubt $7,100,000 $8,825,000
12 Twilight $6,000,000 $167,063,207
All Numbers Courtesy of Exhibitor Relations Co. Inc.

Top 12 for December 26-28 2008
# Movie Title 3-Day Gross
1 Marley And Me $37,000,000
2 Bedtime Stories $28,069,000
3 The Curious Case Of Benjamin Button $27,200,000
4 Valkyrie $21,531,000
5 Yes Man $16,450,000
6 Seven Pounds $13,400,000
7 The Tale Of Despereaux $9,367,000
8 The Day The Earth Stood Still $7,900,000
9 The Spirit $6,510,000
10 Doubt $5,675,000
11 Four Christmases $5,045,000
12 Twilight $4,518,000

All Numbers Courtesy of Exhibitor Relations Co. Inc.

Friday Estimates: Marley Remains Top Dog

December 27, 2008

The Friday Estimates chart looks almost identical to Thursday, as Marley And Me stayed on top the day after Christmas with a fantastic $14 million. It’s looking to earn around $55 million over the weekend, when all is said and done. The Curious Case Of Benjamin Button and Bedtime Stories each took in around $10 million, and both should finish the four-day weekend with $40 million under their belts, which is great for Benjamin Button but a bit underwhelming for Bedtime Stories. Bryan Singer’s Valkyrie, starring Tom Cruise, continues to exceed expectations, notching another $8 million on Friday. It looks to be heading for $30 million by Sunday. The Spirit is already revealing it’s front-loadedness, falling 25% to $3 million from Thursday to Friday. It’s should match my original prediction of $12 million over the four days. Also of note, Doubt and Slumdog Millionaire are still doing their thing near the bottom of the chart. Here are the rest of the results:

Top 12 for December 26, 2008
# Movie Title Daily Gross
1 Marley And Me $14,o00,000
2 The Curious Case Of Benjamin Button $10,200,000
3 Bedtime Stories $10,100,000
4 Valkyrie $8,000,000
5 Yes Man $5,500,000
6 Seven Pounds $4,550,000
7 The Spirit $3,000,000
8 The Day The Earth Stood Still $2,200,000
9 The Tale Of Despereaux $2,100,000
10 Four Christmases $2,000,000
11 Doubt $1,470,000
12 Slumdog Millionaire $1,280,000
All Numbers Courtesy of Exhibitor Relations Co. Inc.

Christmas Day Estimates: Oh My Dog! Marley And Me Opens To $14.5 Million On First Day!

December 26, 2008

Wow, I don’t think anyone saw this powerful of a debut coming! And that applies to more movies than one! The top three films had the top three Christmas Day debuts EVER. Marley And Me just broke the all-time record for best Christmas Day box office with an estimated $14.5 million! It could be looking a sizzling $58 million debut! The Curious Case Of Benjamin Button didn’t do too badly either, with $11.8 million. The long play-time will cut into it’s gross a bit, but a $45 million projection ain’t too shabby. Assumed front-runner Bedtime Stories took third place with $10.5 million, but I believe it will do much better in the next few days, considering Christmas is a day when many families do choose to stay in. It might finish with $45 million. Even Valkyrie (to my chagrin, I’ll admit it) managed to pull in $8.5 million in ticket sales! The Tom Cruise starrer could make it to $30 million by Sunday. Thanks goodness for The Spirit, which helped maintain some predictability at the box office by only earning $4 million. Give it a still-way-better-than-it-deserves $15 million weekend. Wow, what an amazing day at the box office! Unlike last weekend, the new releases have captured moviegoers’ attention, and people flocked to the theaters in droves this Christmas. Here are the estimates:

Top 12 for December 25, 2008
# Movie Title Daily Gross
1 Marley And Me $14,500,000
2 The Curious Case Of Benjamin Button $11,800,000
3 Bedtime Stories $10,500,000
4 Valkyrie $8,500,000
5 Yes Man $6,000,000
6 Seven Pounds $4,750,000
7 The Spirit $4,000,000
8 The Day The Earth Stood Still $2,750,000
9 Four Christmases $2,250,000
10 The Tale Of Despereaux $2,000,000
All Numbers Courtesy of Exhibitor Relations Co. Inc.

It’s funny, though. My family has never even considered going to the movies on Christmas Day, and I’ve always felt like a lot of people are in the same boat as me. I don’t even change out of my pajamas, much less go out! It just wouldn’t feel appropriate to me. Anyone else agree? Or do YOU go to the movies on December 25th? Let me know in the comments! Happy holidays!

Weekend Preview: An Avalanche Of New Releases Hope To Find Holiday Success

December 25, 2008

Well Christmas time is officially here! Kids are out of school, parents are off from work, and families are reunited for the holidays. Ah, Christmas! Snow is falling across the country, and sleigh bells are jingling through the sky. My gooey, sentimental, cheerful side is telling me how sweet it is that carols are being sung and people are smiling. My analytical, bottom line, box office side is telling me that this is the time that Hollywood can earn a ton of cold hard cash. Not surprisingly, there are five new wide releases this weekend: Bedtime Stories, The Curious Case Of Benjamin Button, Valkyrie, Marley And Me, and The Spirit.

Seeing as it’s Christmas Eve, and my whole family is coming into town tomorrow morning, and I need to get my sleep (or else Santa won’t come!), this will be a slightly abridged Weekend Preview. I’ll go over each of the new films coming out this weekend with just a couple sentences, ranking them from least box office potential to most over the four day weekend. Oh, wait a minute- did I say films? I meant gifts!

The Orange At The End Of Your StockingThe Spirit (Lionsgate – 2,509 theaters) It’s like 300 and Sin City, just with a terrible advertising campaign, and even worse reviews. $12 million

The Inevitable Chapstick In Your StockingValkyrie (United Artists – 2,711 theaters) It is 2008, and I’m wondering what people dislike more: movies about war or Tom Cruise? $14 million

Nice! A Best Buy Gift Card!The Curious Case Of Benjamin Button (Paramount – 2,988 theaters) I had this idea for a screenplay like five years ago! Grrrrr. It looks extremely intriguing, and reviews are pretty good, but a three hour runtime will limit the number of people willing to see it, and the number of times it can be played in theaters. $23 million

Oh Snap, This Is A Nice SweaterMarley And Me (Fox – 3,480 theaters) Jennifer Aniston is on the comeback train, people love Owen Wilson, and who doesn’t love a cute dog? A good romantic comedy with solid leads can be a big draw, and the PG rating will bring in some families. $27 million

An Ipod!Bedtime Stories (Disney – 3,681 theaters) Seems to be following the Night At The Museum trajectory. Sandler is a proven draw, and Disney has marketed the heck out of this one. It is the clear choice for families, on this, the most family-driven weekend of the year. And as a side note, I am aboslutely enamored with Keri Russell. $45 million
Predicted Top 12 for December 25-28
1. Bedtime Stories – $45 million
2. Marley And Me – $27 million
3. The Curious Case Of Benjamin Button – $23 million
4. Yes Man – $19 million
5. Seven Pounds – $16 million
6. The Tale Of Despereaux – $15 million
7. Valkyrie – $14 million
8. The Spirit – $12 million
9. The Day The Earth Stood Still – $7.5 million
10. Four Christmases – $5 million
11. Twilight – $5 million
12 Bolt – $4.5 million

Alright guys, have a great holiday. Posting won’t be too frequent for the next couple days, but I’ll try to get Thursday/Friday numbers and the Weekend Fix up as soon as I can. Have a very merry Christmas!