Monster movie Cloverfield stomped onto the scene and claimed first place this weekend, grossing a huge $46 million over four days. The super-secretive Paramount picture proved that if a trailer can truly whet an audience’s appetite, they’ll show up to get their fill when it debuts. The fanboys (self-included here) have been raving about Cloverfield for months now, excitedly anticipating it in forums across the web. All that excitement translated into big box office for the J.J. Abrams produced project, which broke the record for best three-day opening in January, but I’m expecting Cloverfield to fall pretty quickly. Movies that appeal to the movie-geek community (still self-included) usually open big and fall fast. We saw it last month with AVP:R, and we’ll see it (to a lesser extent) with Cloverfield. The trend is already apparent in its opening weekend: After a $16.8 million opening day, the film fell 17% on Saturday, which implies front-loadedness. Still, with good reviews, a widely-appealing story, an $11,738 (three day) venue average, and an innovative spin on the monster movie, Cloverfield shouldn’t have much trouble crossing the $100 million mark some time in the future. In second place, the romantic comedy 27 Dresses earned about $1 million for each of the dresses in its title, garnering a sweet $27.3 million four-day gross. This is great news for both of the film’s leads, for Katherine Heigl’s star continues to rise, and James Marsden proved that he can open a movie as the romantic lead. The one-two punch of Cloverfield and 27 Dresses reminds me very much of June 30, 2006, a weekend when Superman Returns opened with $52.5 million, and chick flick The Devil Wears Prada came in second with $27.5 million. (Coincidentally, Prada and Dresses were written by the same woman, who must have a knack for penning girly movies that open well against action films.) After that weekend, The Devil Wears Prada ended up having way better legs than Superman Returns, finishing with $124.5 million versus Superman‘s $200 million, and while 27 Dresses probably won’t reach these heights (it will have trouble pulling in any men), I wouldn’t be surprised if it finished with a total very similar to Cloverfield‘s. Its three day per theater average of $7,442 is strong, and Fox has got to be happy with these results.
Top 12 for January 18-21
|#||Movie Title||Weekend Gross||Total|
|3||The Bucket List||$16,110,000||$43,669,000|
|6||Nation Treasure: Book of Secrets||$9,359,000||$199,242,000|
|8||Alvin and the Chipmunks||$9,200,000||$198,580,181|
|9||I Am Legend||$5,715,000||$248,292,000|
|11||The Pirates Who Don’t Do Anything||$3,631,400||$8,518,310|
|12||There Will Be Blood||$3,541,000||$8,575,000|
All Numbers Courtesy of Exhibitor Relations Co. Inc.