Alright, because I love you all (and because I am really tired of studying for this exam), I’m going to break my self-inflicted silence and give you two quick box office predictions for Avatar and Did You Hear About The Morgans?.
Fanboy demand means people want to see this right away. The holidays, however have the opposite effect, and while they inflate grosses in the long run, they soften openings. Thus, the sci-fi epic should have a solid, but not mind-blowing debut. Still, with great reviews and pervasive media exposure, this has very effectively turned around its early negative buzz. People, self-included, are genuinely excited to see Avatar. I’ll give James Cameron’s Na’vi spectacle a $68 million opening weekend.
The reviews are horrendous, but I actually think the trailer for this romantic comedy was great. It’s got a clear female appeal, so it should act as counter-programming to Avatar, and it’s going after a middle-American crowd with the simple theme of country vs. city. Critics may hate it, but I think that a large percentage of America likes this kind of story! Other analysts are saying this won’t even break $10 million, but I think that’s ridiculous. Sarah Jessica Parker and Hugh Grant are both solid draws within this genre. A $16 million weekend seems about right to me.