Archive for the ‘Rumor Has It’ Category

6 December Movies That Had Poor Box Office Starts, But Major Legs

December 23, 2009

I’m about to go see Avatar, so I’ll have to keep this post short and sweet.  Movies released in December are a breed of their own.  Because students are out of school and many adults are off of work for the last half of December, movies released during the month often see smaller opening weekends, for people feel no need to rush out to the box office and see them.  Most movies released during the year have a multiplier of about 3.0, which means the total gross was three times higher than the opening weekend.  During the holidays, however, every day is like the weekend, and movies will have multipliers of 4, 5, 6 or even higher!  Many films will open with alarmingly poor numbers, but actually go on to see some very nice grosses.  That’s why I’m not too concerned about the initially low grosses for The Princess And The Frog.  Over the Sunday-to-Monday period, the film dropped just 23% to $2.9 million, and it should continue to perform strongly during weekdays for the next two weeks.  Thus, because it is List Wednesday, let’s look at six recent movies that had seemingly poor box office starts, but went on to see much more solid box office finishes.

1. Cheaper By The Dozen 2 (December 21, 2005)

Opening Weekend: $9.3 million
Total Gross: $82.9 million
Multiplier: 8.9

2. Fun With Dick And Jane (December 21, 2005)

Opening Weekend: $14.4 million
Total Gross: $110.3 million
Multiplier: 7.6

3. Rumor Has It (December 25, 2005)

Opening Weekend: $3.5 million
Total Gross: $43 million
Multiplier: 12.3!
**This “opening weekend” was just one day long.

4. Charlotte’s Web (December 15, 2006)

Opening Weekend: $11.5 million
Total Gross: $83 million
Mulitplier: 7.2

5. P.S. I Love You

Opening Weekend: $6.5 million
Total Gross: $53.7 million
Mulitplier: 8.3

6. Charlie Wilson’s War

Opening Weekend: $9.7 million
Total Gross: $66.7 million
Mulitplier: 6.9

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