It’s Tuesday, and you know what that means: it’s time for the DVD Sales Chart! This week, it looks like Tinker Bell cast a spell on the DVD home market, as there were three very well-performing DVDs at the top of the chart. Indeed, Ice Age: Dawn Of The Dinosaurs, Tinker Bell And The Lost Treasure, and Transformers: Revenge Of The Fallen had combined sales of 5.35 million DVDs for $97.5 million revenue, which is pretty great. Keep reading ahead for my DVD Sales Notes as well as the full DVD Sales Chart…
–Ice Age: Dawn Of The Dinosaurs‘ DVD Sales were hardly glacial this weekend, as the CG animated comedy sold 2.45 million copies for $43.6 million, but I’m surprised that they weren’t a bit better. Considering that Dawn earned $196 million at the domestic box office, and that the previous film, Ice Age: The Meltdown, sold 7.9 million copies on DVD during its run, I would’ve though this might open higher. Still, Christmas sales will benefit Ice Age: Dawn Of The Dinosaurs tremendously, and international sales will certainly be strong, for this film earned a huge $687.1 million internationally. Overall, it’s a good start for Fox, just not especially spectacular. A nice fringe benefit for Fox, though, is that the original Ice Age popped back onto the chart with $517,000.
-Disney has done a remarkable job of establishing the Tinker Bell franchise in the past few years. Formerly just Peter Pan’s cute sidekick or the fairy that would always pop up on the screen to end Disney movies when they played on TV, Tinker Bell is now a bona fide commodity in her own right. Tinker Bell And The Lost Treasure had a great first week of about 1.5 million copies, and $23.9 million overall. Keep in mind, people, this is a direct-to-DVD release, so this is a fantastic start! Disney has expanded its umbrella over young girls even more with the Tinker Bell franchise. By creating a complete girl-gang of other fairies, and making these characters current, Tinker Bell and her friends will sell millions of dollars worth of dolls, books, and DVDs for years to come. Wise move by Disney.
–Transformers: Revenge Of The Fallen had another strong sales week, though it fell a sharp 74% from last week. Michael Bay’s action-fest sold an additional 1.4 million copies this week for $30.1 million, giving it total sales of 6.8 million copies and $155 million, which is quite strong. (It should be noted that this chart does not account for the fantastic Blu-Ray sales, which stand somewhere around 2 million copies, according to my research.) Transformers is also benefiting from relatively high prices. By my calculation, Ice Age sells for an average price of $17.77, Tinker Bell for $15.99, but Transformers for $22.69.
-In fifth place, Orphan, the Summer horror film that found $41 million in theaters, opened pretty much where you would expect it to. It sold 284,780 copies and $5.1 million.
-In anticipation of New Moon‘s release, Twilight is restarting its rampage up the chart. The teen vampire smash popped up in eighth place this week, and it has sold 9.3 million copies for $167.5 million overall. By Christmas, I’d bet that it breaks the 10 million barrier.
-The TV-on-DVD performer of the week is Battlestar Galactica: The Plan. (Sidenote: does every title have to have a colon these days?) The television film found $3 million on the home market.
Below is the full DVD Sales Chart:
|Rank||Title||Units this Week||% Chg||Total Units||Sales this Week||Total Sales||
|1||Ice Age: Dawn of the Dinosaurs||2,455,003||-.-%||2,455,003||$43,622,948||$43,622,948||1|
|2||Tinker Bell and the Lost Treasure||1,497,306||-.-%||1,497,306||$23,941,923||$23,941,923||1|
|3||Transformers: Revenge of the Fallen||1,400,334||-74.3%||6,843,127||$30,093,178||$155,222,989||2|
|6||Monsters vs. Aliens||179,952||-21.8%||3,733,454||$3,078,349||$65,046,217||5|
|7||Battlestar Galactica: The Plan||178,970||-.-%||178,970||$3,040,700||$3,040,700||1|
|9||Drag Me to Hell||85,925||-28.2%||543,940||$1,588,753||$9,550,040||3|
|10||Land of the Lost||84,943||-46.0%||699,173||$1,443,182||$11,399,995||3|
|11||Nothing Like the Holidays||79,297||-.-%||79,297||$1,585,147||$1,585,147||1|
|13||Corpse Bride, The||71,932||53.7%||–||$394,907||–||196|
|14||X-Men Origins: Wolverine||70,704||-23.1%||3,858,311||$1,083,412||$65,354,268||7|
|15||Ice Age: The Meltdown||68,772||-.-%||7,927,159||$971,748||$130,071,291||154|
|18||Hannah Montana The Movie||57,938||-7.4%||2,751,623||$868,491||$47,224,392||11|
|19||The Wizard of Oz||54,010||-4.6%||–||$998,645||–||658|
|20||Wrong Turn 3: Left for Dead||51,801||-52.2%||160,113||$957,800||$2,798,021||2|
|21||Dr. Seuss – Green Eggs and Ham and Other Favorites||50,573||-.-%||–||$328,219||–||317|
|23||Katt Williams: Pimpadelic||46,891||-21.7%||203,412||$796,678||$3,455,970||3|
|25||Ghosts of Girlfriends Past||31,179||-27.5%||987,442||$467,373||$17,375,866||6|
|26||Observe and Report||29,913||-.-%||497,746||$597,961||$9,288,470||6|
|27||The Last House on the Left||29,706||-18.6%||843,565||$445,293||$16,262,226||11|
|28||Barbie and the Three Musketeers||29,215||-25.6%||798,270||$437,933||$11,622,566||7|
|29||Spookley the Square Pumpkin||28,233||-33.5%||–||$252,013||–||217|
|30||The L Word: The Final Season||27,516||-50.4%||83,032||$1,237,945||$3,291,482||2|