Archive for the ‘October 30’ Category

Friday Estimates: Michael Jackson’s This Is It Doesn’t Live Up To Hype

October 31, 2009

Michael Jackson’s concert film, This Is It, earned $7.4 million on its opening Wednesday, and then followed that up with a steep 50% drop to $3.7 million on Thursday.  Obviously, this is going to be a very frontloaded film, and it will certainly undercut most everyone’s expectations, which had This Is It pegged at earning about $50 million in its first five days.  Now, a five day total of about $30 million seems more likely. 

UPDATE: Friday box office results are now in, and This Is It earned $7.5 million.  Just as the Wednesday/Thursday figures were frontloaded, so should the weekend figures be.  A $20 million weekend seems likely for Jackson’s posthumous documentary, which is far below what Sony was hoping for. Perhaps the film was hurt by the fact that Jackson lacked a large fanbase among young people. Perhaps the film will hold up better than expected over the rest of the weekend. We’ll have to wait and wee, but I wouldn’t count on it.  Paranormal Activity found another solid $6 million on Friday, and it should do very well on Halloween. Its performance will be good for second place, and the horror film that can’t be stopped should find $17 million over the weekend frame.  Meanwhile, Paranormal‘s main victim, Saw VI, could only manage $2 million on Friday, and it’s looking at an awful $6 million second weekend. Keep reading for the very early Friday Estimates:

Friday Estimates for October 30, 2009
1. This Is It – $7.5 million
2. Paranormal Activity – $6 million
3. Couples Retreat – $2.4 million
4. Law Abiding Citizen – $2.4 million
5. Where The Wild Things Are – $2.2 million
6. Saw VI – $2 million

Advertisements