Archive for the ‘MPAA’ Category

MPAA, Average Ticket Price, And The Recession: Theater Statistics for 2008.

April 1, 2009

The MPAA just released their annual Theatrical Stats Report. The document is pretty fascinating. It’s filled with the typical blurbs about how healthy and thriving the film industry is, and based on the whopping 9% increase in attendance so far this year, it’s tough to argue with them. Maybe the recession is exactly what Hollywood needed to buck the trend of decreasing attendance and increased ticket price, but we all know ticket prices are not going anywhere but up. All that’s clear right now is that the recession is hurting almost everyone, but not Hollywood. Escapist entertainment is thriving. Here are the most interesting facts from the press release, which you can download and read in its entirety here:

-The average ticket price in 2008 was $7.18, an increase of 4.4% of 2007’s average ticket price of $6.88. Ticket price has increased by $2.10 over the last decade.

-There were 1.364 billion admissions in 2008, down 2.6% from 2007. In the last decade, 2002 has the most admissions, with a whopping 1.597 billion.

-Overall box office revenue hit an all-time high last year with $9.791 billion, an increase of 1.7% over 2007.

-Worldwide box office for increased 5.2% in 2008 to reach another historic high, at $28.1 billion, compared to $26.7 billion in 2007. International box office ($18.3 million) made up 65% of the worldwide total, while domestic – the U.S. and Canada ($9.8 billion) made up 35%.

-There are currently 6,269 theaters in the United States, which is pretty much flat with the year before. Within those theaters, there are 40,194 screens, 5,474 of which are digital screens. This is big 33% increase in digital screens in 2008.

Any of these statistics surprise you? I think its all pretty amazing, but hey, I’m a movie geek. Let me know what you’re thinking in the comments!