In my time as a movie blogger, I’ve never shied away from my dislike of 3D. (You may remember this post that I did a while ago.) Well, a lot of people ask me what my big problem with 3D is, and I wanted to more fully explain myself. Thus, I’ve spent the last week putting together the above video, and I hope you enjoy “The 3D Conspiracy!” It’s full of lots of reasons I don’t like 3D, so just consider it the equivalent of a Wednesday List!
Archive for the ‘Monsters Vs. Aliens’ Category
Another week, another DVD Sales Chart! Hot on the heels of the huge debuts of Wolverine and Monsters Vs. Aliens, we had yet another blockbuster debut this week, but this time it was females who drove this one to the top. Click on inside to keep reading my DVD Sales Notes…
-Sandra Bullock flexes her star power once again as The Proposal sells a huge 2.4 million DVDs in its first week for a $39.3 million total! For an already successful movie that grossed $163.9 million, this is a fantastic result, and it shows that romantic comedies, if they’re good enough and have the right stars, are still a hot commodity.
-Just as Land Of The Lost was ignored in theaters, its DVD debut is equally inauspicious with a $7.4 million sales week. The Will Ferrell movie that never took off only made $49.4 million in theaters, though it carried a huge $100 million budget.
–Trick ‘r Treat‘s release is confusing to me. According to reviews, it’s good. But it’s available almost nowhere, and it received no promotion, so I’m not sure what Warner Brothers is doing with it. All I know is that it should probably be earning more than the $2 million its earned after two weeks…
-On the TV front, It’s Always Sunny In Philadelphia: Season 4 and Bones: The Complete Fourth Season are both doing pretty well on DVD, as each show passed the $10 million mark in sales this week.
-Once again, the Halloween effect is in full force this week. (Except with the debut of Drag Me To Hell! Why won’t people watch this movie- it’s great!) If you need proof, look no further that Hocus Pocus‘ #14 re-entry onto the chart!
|#||Title||Units this Week||% Chg||Total Units||Sales this Week||Total Sales||Wks|
|2||Land of the Lost||460,924||-.-%||460,924||$7,370,175||$7,370,175||1|
|3||Monsters vs. Aliens||380,564||-46.4%||3,326,567||$6,744,774||$58,075,082||3|
|4||Drag Me to Hell||341,229||-.-%||341,229||$5,797,481||$5,797,481||1|
|5||X-Men Origins: Wolverine||177,854||-3.1%||3,697,164||$2,748,076||$62,869,550||5|
|7||Hannah Montana The Movie||107,388||13.7%||2,632,023||$1,624,780||$45,431,718||9|
|8||Katt Williams: Pimpadelic||97,494||-.-%||97,494||$1,656,423||$1,656,423||1|
|9||The Wizard of Oz||79,395||-34.9%||–||$1,468,014||–||656|
|11||Ghosts of Girlfriends Past||73,603||-27.7%||913,902||$1,397,721||$16,104,058||4|
|12||Corpse Bride, The||73,362||-28.8%||–||$402,757||–||194|
|13||Spookley the Square Pumpkin||68,535||-14.8%||–||$641,261||–||215|
|15||It’s Always Sunny in Philadelphia: Season 4||62,985||-.-%||411,649||$1,573,995||$10,644,577||5|
|16||Bones: The Complete Fourth Season||62,502||-70.5%||274,623||$2,343,200||$10,189,556||2|
|17||Dr. Seuss – Green Eggs and Ham and Other Favorites||62,261||-25.5%||–||$404,074||–||315|
|18||Legend of the Seeker: The Complete First Season||60,572||-.-%||60,572||$1,937,698||$1,937,698||1|
|19||Clifford the Big Red Dog: Clifford’s Big Halloween||60,330||-22.8%||199,057||$512,202||$1,689,994||162|
|20||My Life in Ruins||58,882||-55.4%||190,871||$1,177,051||$3,815,511||2|
|23||Race to Witch Mountain||50,678||-21.4%||1,586,609||$828,347||$28,766,644||11|
|24||Bring It On: Fight to the Finish||47,782||-21.1%||624,910||$716,252||$10,903,483||7|
|25||Observe and Report||45,610||-37.5%||438,837||$911,744||$8,110,879||4|
|26||Trick ‘r Treat||43,438||-53.3%||136,356||$651,136||$2,043,976||2|
|27||Barbie and the Three Musketeers||42,473||-26.5%||730,153||$636,670||$10,601,492||5|
|30||Crank 2: High Voltage||35,474||-24.5%||624,346||$667,110||$11,336,000||6|
–Monsters Vs. Aliens repeats its reign on top of the chart this week, adding an additional $12.6 million to its gross. In two weeks, it’s sold just under 3 million copies, giving it a smokin’ $51.5 million total.
-Unfortunately for Year One, the crass caveman comedy starring Jack Black and Michael Cera, did as poorly in its first week on DVD as it did in theaters. Year One sold 348,954 copies, for a sad total of just $5.6 million.
-The impressive TV-on-DVD performer of the week is Bones: The Complete Fourth Season, which earned about $8 million in its first week. For a procedural show, this is pretty great!
–The Cat In The Hat? Matilda?! THE SANDLOT?!?! Am I ten years old again? Are we seeing an early Christmas shopping effect? I mean, these titles are just too random to reappear on the chart, and other things like Race To Witch Mountain, Gran Torino, and Bring It On: Fight To The Finish saw solid increases, as well. Maybe these all got re-releases that I didn’t know about, but I’m calling early Christmas sales. The Break Up has to be the most random thing on that chart, though. I guess Vince Vaughn’s turn in Couples Retreat inspired people to go check out this 2006 title.
-Whether or not we’re seing any kind of Christmas effect, we’re definitely starting to see a major Halloween effect on the home market. The Corpse Bride, almost 4 years after its original release found $538,507 this week, good for eighth place among all DVDs. Trick ‘r Treat, the direct-to-DVD feature starring Anna Paquin, earned $1.4 million. This must have been bad- Warner Bros. didn’t even try to promote it. Other spooky movies that are benefiting from the Halloween effect include Edward Scissorhands (+24%), Spookley The Square Pumpkin (+29%), Clifford’s Big Halloween (+33%), and Coraline (+6%).
Check out the full chart below:
|#||Title||Units this Week||% Chg||Total Units||Sales this Week||Total Sales||Wks|
|1||Monsters vs. Aliens||720,831||-67.8%||2,956,450||$12,586,574||$51,512,725||2|
|3||Bones: The Complete Fourth Season||215,745||-.-%||215,745||$7,980,408||$7,980,408||1|
|4||X-Men Origins: Wolverine||186,911||-32.0%||3,522,587||$3,181,692||$60,177,257||4|
|5||My Life in Ruins||135,012||-.-%||135,012||$2,698,890||$2,698,890||1|
|6||The Wizard of Oz||123,839||-60.5%||–||$2,510,093||–||655|
|7||Ghosts of Girlfriends Past||105,458||-46.8%||843,959||$2,002,647||$14,775,840||3|
|8||Corpse Bride, The||105,313||57.5%||–||$538,507||–||193|
|9||Hannah Montana The Movie||95,870||-8.2%||2,526,024||$1,868,506||$43,834,009||8|
|10||Trick ‘r Treat||94,717||-.-%||94,717||$1,419,808||$1,419,808||1|
|12||Dr. Seuss – Green Eggs and Ham and Other Favorites||85,851||47.1%||–||$446,425||–||314|
|13||Spookley the Square Pumpkin||82,751||29.0%||–||$743,931||–||214|
|14||Clifford the Big Red Dog: Clifford’s Big Halloween||80,445||32.8%||141,030||$682,978||$1,197,345||161|
|16||Observe and Report||74,101||-25.7%||394,301||$1,481,279||$7,220,604||3|
|17||Thomas and Friends: Percy’s Ghostly Trick||70,641||7.5%||136,368||$704,997||$1,360,953||58|
|20||Race to Witch Mountain||65,451||20.5%||1,536,879||$1,279,914||$27,956,835||10|
|21||Bring It On: Fight to the Finish||61,487||19.1%||578,019||$967,805||$10,201,255||6|
|22||Dr. Seuss’ The Cat in the Hat||61,054||-.-%||–||$478,053||–||291|
|23||Superman/Batman: Public Enemies||59,108||-70.1%||256,737||$1,004,245||$4,276,981||2|
|24||Barbie and the Three Musketeers||58,676||-29.4%||688,531||$879,553||$9,977,578||4|
|26||Scooby Doo! The Mystery Begins||54,062||-14.6%||293,468||$1,088,376||$5,748,566||3|
|28||How I Met Your Mother: Season Four||52,216||-58.0%||176,516||$1,351,872||$4,458,129||2|
|29||Sons of Anarchy – Season One||49,305||-.-%||315,685||$1,601,919||$10,128,597||8|
|30||Grey’s Anatomy: The Complete Fifth Season||49,233||-37.1%||476,550||$1,771,896||$17,328,566||4|
Alright guys, no excuses anymore! My computer is completely fixed (Really, I mean it this time), and I will be blogging daily from now on. Let’s get started with the latest DVD Sales Chart and my DVD Sales Notes about Monsters Vs. Aliens‘ great debut.
-The new number one DVD this week is Dreamworks’ Monsters Vs. Aliens which starts off with a great $38.2 million. While this won’t be the sort of power house DVD like Wall-E, which sold over 10 million copies, a first week of 2.2 million units sold ain’t half bad!
-62 years after its original release, The Wizard Of Oz shows it still has some fight in it. A re-release of the film garnered $6 million this week.
-Between Monsters Vs. Aliens strong debut and the $56.9 million that X-Men Origins: Wolverine has racked up in three weeks, the DVD Sales Chart has experienced a much-needed injection of strong sales lately.
-Wholesomeness > Skankiness. After three weeks Barbie and the Three Musketeers has made $9.1 million. After five, Bring It On: Fight To The Finish has earned $9.2 million. Barbie will have overtaken the cheerleaders by next week.
-My favorite show, How I Met Your Mother, had a modest debut of $3 million for its Season 4 DVDs, but this is better than it’s ever done before, so I’m excited!
The full chart is below.
|Rank||Title||Units this Week||% Chg||Total Units||Sales this Week||Total||Wks|
|1||Monsters vs. Aliens||2,193,832||-.-%||2,193,832||$38,198,564||$38,198,564||1|
|2||The Wizard of Oz||308,453||-.-%||–||$6,022,668||–||654|
|3||X-Men Origins: Wolverine||270,719||-57.5%||3,331,637||$5,226,420||$56,917,589||3|
|4||Ghosts of Girlfriends Past||195,690||-63.8%||735,892||$3,547,860||$12,725,892||2|
|5||Superman/Batman: Public Enemies||194,593||-.-%||194,593||$3,222,460||$3,222,460||1|
|6||How I Met Your Mother: Season Four||122,196||-.-%||122,196||$3,053,678||$3,053,678||1|
|7||Hannah Montana The Movie||103,549||9.6%||2,429,300||$1,973,644||$41,949,225||7|
|8||Observe and Report||98,942||-55.1%||319,433||$1,977,851||$5,723,993||2|
|9||Barbie and the Three Musketeers||82,488||-44.0%||629,178||$1,236,495||$9,087,877||3|
|10||Grey’s Anatomy: The Complete Fifth Season||76,784||-14.7%||425,854||$2,774,206||$15,503,812||3|
|12||State of Play||72,616||57.6%||632,114||$1,197,438||$10,864,816||5|
|13||Madagascar: Escape 2 Africa||72,396||-.-%||7,014,940||$741,328||$102,321,731||35|
|14||The Office – Season Five||68,667||-11.0%||734,387||$2,314,078||$24,755,404||4|
|15||Corpse Bride, The||66,912||-.-%||–||$381,398||–||192|
|16||Thomas & Friends: Percy’s Ghostly Trick||65,815||-.-%||65,815||$656,834||$656,834||57|
|17||30 Rock: Season Three||64,718||-27.9%||154,507||$2,439,869||$5,267,324||2|
|18||Spookley the Square Pumpkin||63,402||-.-%||–||$569,984||–||213|
|19||Scooby Doo! The Mystery Begins||62,085||-64.8%||238,223||$1,253,211||$4,636,311||2|
|20||Clifford the Big Red Dog: Clifford’s Big Halloween||60,330||-.-%||60,330||$512,202||$512,202||160|
|21||Dr. Seuss – Green Eggs and Ham and Other Favorites||58,795||-.-%||–||$381,580||–||313|
|22||Crank 2: High Voltage||58,575||1.1%||540,576||$1,094,257||$9,761,554||4|
|23||Heroes – Season Three||57,040||1.9%||560,270||$2,089,375||$20,896,814||5|
|24||Terminator: The Sarah Connor Chronicles: The Complete Second Season||54,626||-21.4%||124,151||$2,032,087||$4,569,054||2|
|26||Away We Go||53,310||-.-%||53,310||$928,660||$928,660||1|
|27||Race to Witch Mountain||53,091||2.0%||1,470,193||$1,076,510||$26,651,879||9|
|29||Bring It On: Fight to the Finish||50,678||2.9%||515,567||$835,680||$9,217,537||5|
|30||It’s Always Sunny in Philadelphia: Season 4||43,928||-35.2%||313,138||$1,201,431||$8,094,089||3|
Wow, this news just came in! UPDATE: Saturday Estimates HERE
Alright, so the very early estimate for Star Trek is that it earned a great $24 million on Friday. Adding that to the estimated $7 million that the intergalactic flick found on Thursday night, Star Trek has an early total of $31 million. Here’s the trajectory I’m seeing for this weekend:
Thursday: $7 million
Friday: $24 million
Saturday: $23 million
Sunday: $16 million
TOTAL: $70 million
This exceeds my $67 million prediction, and Paramount has got to be excited by this result. This is, without a doubt, the hugest opening any Star Trek film has ever had. The advertising campaign has paid off, and new audiences were clearly engaged by the reboot. From here, amazing reviews and word-of-mouth will carry Star Trek to success, and this is a major victory for everyone involved!
UPDATE: As expected, Wolverine plummeted in its second weekend, and it’s $8.5 million Friday represents a 76% drop from last Friday. It should stabilize a bit over Saturday and Sunday, but still fall about 65-70%, so a $28 million weekend seems likely. The only other debut, Next Day Air, couldn’t get off the runway, with a very poor first day of $1.4 million. Give the urban comedy $4 million overall. Here are the Friday Estimates:
Friday Estimates for May 8, 2009
1. Star Trek – $24 million
2. X-Men Origins: Wolverine – $8.5 million
3. Ghosts Of Girlfriends Past – $3.1 million
4. Obsessed – $2 million
5. Next Day Air – $1.4 million
6. 17 Again – $1.3 million
7. The Soloist – $980,000 million
8. Fighting – $686,000
9. Monsters Vs. Aliens – $675,000
10. Earth – $670,000
11. Hannah Montana The Movie – $575,000
12. State Of Play – $516,000
The Buzz Meter: Dragonball: Evolution Lives Up To Its Buzz. Unfortunately, That Buzz Was Almost Nonexistent.April 14, 2009
The experiment continues! In case you forgot, or didn’t see the original post about the Current Cultural Popularity Index, it’s a tool that I slapped together in order to gauge whether films were exceeding the buzz that surrounded them or crumbling beneath it. Well, I’m renaming it this week. It shall heretofore be known as The Buzz Meter. Here’s how it works:
Once I have gotten the News Rating for each film, I then look at the weekend gross for each film. Obviously, this will makes up the box office part of the Index. The final step is to divide the weekend box office by the Buzz Rating for each film. This resulting number is something I will call the Current Cultural Popularity Number. The higher the CCPN, the more that a certain film actually matters to audiences at any given time. The CCPN illustrates the extent to which audiences are consuming what the media is presenting them. I will rank the films by their Current Cultural Popularity. Here’s the chart, followed by some notes:
The Buzz Meter for April 10-12
(# Of Articles)
|1||Hannah Montana The Movie||$32,324,487||2,829||11,487||1|
|2||Fast And Furious||$27,237,905||2,829||9,299||2|
|3||Observe And Report||$11,017,334||1,377||8,000||4|
|5||Monsters Vs. Aliens||$21,812,253||8,380||2,603||3|
|8||The Haunting In Connecticut||$5,901,215||2,734||2,158||7|
|9||I Love You, Man||$6,280,790||3,449||1,821||8|
|11||Race To Witch Mountain||$1,908,670||1,784||1,070||11|
–Hannah Montana The Movie certainly lived up to it’s buzz, with a high CCPN of 11,487, but it’s not nearly the breakout hit that Fast And Furious was with its 25,000 CCPN last week! Just goes to show how absolutely HUGE F&F‘s debut was. It’s still doing well with a nice 9,299
-The fact that Observe And Report and Dragonball: Evolution did rather poorly at the box office yet still have fairly good CCPN’s of 8,000 and 5,460, respectively, shows one thing. The studios did not do a good job of promoting the film and exciting the media, for there were very few articles written for either film. In fact, they had two of the three lowest News Ratings, which is just not okay for a brand new film, especially when Fox paid $100-120 million to produce Dragonball!
–Monsters Vs. Aliens has the highest News Rating by FAR, which should push down it’s CCPN, and yet it still has the fifth highest number at 2,603. The massive news exposure and good word-of-mouth from families is helping Monsters Vs. Aliens hold its own.
-Wow, no one but the media cares about Duplicity.
Once again, I’d like to ask you for some feedback. What do you think of the chart? Is it helpful at all or just kind of dumb? I’m genuinely interested in hearing what you think. Please give me some constructive criticism in the comments!
Sorry about the delay in getting this week’s Weekend Fix posted, but I was at home celebrating my birthday and Easter with my family. It was a great weekend. Anyway, at this point, if you’re a box office follower, you already know that The Hannah Montana Movie crushed the competition with $34 million, Observe And Report underwhelmed with $11.1 million, and Dragonball: Evolution flat out flopped with a very sad $4.6 million. You already know that Fast And Furious dipped a large 59% to $28.7 million, while Monsters Vs. Aliens had a much softer 31% drop to $22.6 million, giving them $118 million and $144 million, respectively. You already know that Knowing and I Love You, Man saw tiny drops of 18% and 17%, further verifying their leggy nature. Thus, because I know that you know these things, because I know that you have other box office websites you visit, because I know that a generic summation of the weekend’s events would be pointless, I’m not going to do a regular write-up. Let me just sum up what I noticed this weekend in a few bullet points:
1. Once again, the fangirls have flexed their box office muscle. With the Twilight DVD already having sold 6 million copies in its first two weeks, and the fantastic $34 million opening of The Hannah Montana Movie, tween girls are proving themselves to be one of the most lucrative audiences in America. Young girls defintely displayed more buying power than the guys Observe And Report was targeting, and certainly more than Dragonball‘s disinterested gamer audience.
2. Miley Cyrus, Tyra Banks, and Taylor Swift are going to take over the world. Honestly, Disney nabbed up all three moguls for The Hannah Montana Movie, and I’m a bit weary of the founding of this triumvirate of power. Seriously, people, we need to be concerned! We live in a country with more women than men, and if these ladies grab enough influence, we might be mandated to sing, dance, make myspace videos, and smile with our eyes until the day we die!
3. Seth Rogen is no Paul Blart. The actor has had a rough run in the recession. Zack And Miri Make A Porno only found $31.4 million last year, and Observe And Report stumbled out of the gate with $11.4 million. It looks like while comedy is in, mean comedy is not. I Love You, Man is just as bawdy, but it’s thriving, probably because it seemed like a whole lot more fun than Observe And Report. We’re in the Era Of Easy Entertainment- audiences don’t want to think too hard, and the Rogen/Faris comedy looked a bit drab and not lighthearted enough.
4. Sunshine Cleaning, after adding 119 theaters, held right where it was last week at $1.8 million dollars. The Amy Adams and Emily Blunt film is becoming a nice, little sleeper hit.
|#||Movie Title||3-Day Gross||% Change||AVG.||Total|
|1||Hannah Montana The Movie||$34,000,000||New||$10,904||$34,000,000|
|2||Fast And Furious||$28,782,880||-59%||$8,290||$118,042,070|
|3||Monsters Vs. Aliens||$22,617,000||-31%||$5,468||$141,009,000|
|4||Observe And Report||$11,140,000||New||$4,085||$11,140,000|
|6||I Love You, Man||$6,412,000||-17%||$2,426||$58,997,000|
|7||The Haunting In Connecticut||$5,710,000||-40%||$2,098||$46,300,000|
|11||Race To Witch Mountain||$2,000,000||-38%||$921||$62,056,000|
Steve Mason just posted his exclusive Friday Estimates over at Big Hollywood, and it looks like Hannah Montana The Movie could be headed for a $40+ million weekend! Of course, it will probably be front-loaded, as hordes of tweenage girls rushed out to see the film on opening night, so a $35 million gross seems reasonable. That would put the Disney film as the second-best Easter weekend ever, behind only Scary Movie 4‘s $40 million bow. Between the strength of Hannah Montana and Fast And Furious, which should grab about $28 million over the frame, and Monsters Vs. Aliens, which might find $20 million, we could be looking at the best Easter weekend box office of all time. In less exciting news, Seth Rogen’s Observe And Report underwhelmed with just $4.3 million on Friday, and Dragonball: Evolution flat-out bombed with just $1.9 million. The should find $12 million and $4.5 million, respectively. Here are Steve Mason’s early estimates (how does he get them so fast?!):
EXCLUSIVE STEVE MASON EARLY FRIDAY ESTIMATES
1. NEW – Hanna Montana The Movie (Disney) – $15M, $4,811 PTA, $15M cume
2. Fast & Furious (Universal) – $10M, $2,880 PTA, $99.25M cume
3. Monsters vs. Aliens (Dreamworks/Paramount) – $8.1M, $1,958 PTA, $126.5M cume
4. NEW – Observe & Report (Warner Bros) – $4.25M, $1,558 PTA, $4.25M cume
5. The Haunting in Connecticut (Lionsgate) – $1.7M, $625 PTA, $42.28M cume
6. I Love You Man (Dreamworks/Paramount) – $2.11M, $798 PTA, $54.7M cume
7. Knowing (Summit) – $1.95M, $667 PTA, $63.28M cume
8. NEW – Dragonball: Evolution (Fox) – $1.92M, $880 PTA, $1.92M cume
9. Adventureland (Miramax) – $1.1M, $586 PTA, $9.11M cume
10. Duplicity (Universal) – $750,000, $382 PTA, $34.6M cume
What do you think of all this box office madness? Did you think Hannah would break out this big, and how much do you think it will finish with this weekend? Let me know in the comments!
It’s high time that someone took the initiative and united all the different box office analysts out there! So many great sites are dedicated to studying the trends of the film industry, and I thought it might be nice to put together a chart of all our various box office predictions each week and see how we compare to one another. I’ve placed some links at the top of the chart, so you can read everyone else’s weekend forecasts. What do you think of this idea?
|Fast And Furious||$30.0 M||$31.0||$29.5||$27.5||$32.0||$30.0|
|Hannah Montana The Movie||$27.0 M||$29.0||$25.0||$22.0||$26.0||$24.6|
|Monsters Vs. Aliens||$20.0 M||$21.0||$18.0||$19.6||$21.0||$21.0|
|Observe And Report||$18.0 M||$16.0||$15.0||$18.0||$14.0||$19.5|
|Dragonball: Evolution||$11.0 M||$7.5||$6.0||$5.0||$8.0||$10.7|
|I Love You, Man||$5.0 M||$5.6||–||$4.4||–||$4.9|
|The Haunting In Connecticut||$4.8 M||$5.3||–||$4.6||–||$5.1|
|Sunshine Cleaning||$1.9 M||$2.3||–||–||–||–|
|Race To Witch Mountain||$1.6 M||–||–||–||–||–|
For a while now, I’ve been wanting to compare how much money movies are earning versus the amount of buzz that surrounds them with some sort of measurable statistic. You see, for every Taken, which arose out of relative obscurity to earn $24.7 million over its opening weekend, there’s a Snakes On A Plane, which everyone was talking about, yet it could only muster $13.8 million in its opening frame. Often the media is ablaze with thousands of articles about a film, only for it to fall flat upon its release. Often the media doesn’t bother to report much upon a film, yet it does very well financially. Often (and probably most often), the media reports endlessly on a film, and it consequently goes on to make hundreds of millions of dollars. I simply wanted a way to document this relationship of buzz and box office. Therefore, I’ve created the Current Cultural Popularity Index.
Here’s how the Current Cultural Popularity Index will work. On Friday, I will look up the title of each film in Google News. I will enter the title in quotations to assure the most accurate results. For example, I would write “Fast And Furious” or “The Haunting In Connecticut.” If the title is a single generic word, I will also include the last name of the lead actor or actress, so that I don’t get every single article that includes that word in the results. For example, for the movie Knowing, I would look up: knowing cage. The number of results that Google News accrues will serve as the Buzz Rating for the Index. I hope all that makes sense. The rest is pretty simple.
Once I have gotten the Buzz Rating for each film, I then look at the weekend gross for each film. Obviously, this will makes up the box office part of the Index. The final step is to divide the weekend box office by the Buzz Rating for each film. This resulting number is something I will call the Current Cultural Popularity Number. The higher the CCPN, the more that a certain film actually matters to audiences at any given time. The CCPN illustrates the extent to which audiences are consuming what the media is presenting them. I will rank the films by their Current Cultural Popularity. Here’s my very first version of the chart:
(# Of Articles)
|1||Fast And Furious||$70,950,500||2,801||25,330||1|
|2||Monsters Vs. Aliens||$32,609,165||8,733||3,760||2|
|3||The Haunting In Connecticut||$9,481,647||2,612||3,411||3|
|7||I Love You, Man||$7,722,468||4,025||1,918||5|
|9||Race To Witch Mountain||$3,212,602||2,504||1,282||8|
|10||The Last House On The Left||$1,259,325||1,272||990||12|
Here are my immediate thoughts:
1. Fast And Furious is definitely the most popular movie out right now. By a lot.
2. Sunshine Cleaning has breakout potential. It’s really exceeding its buzz.
3. The media cares about Julia Roberts and Duplicity. The public does not.
4. The Buzz Rating for Taken was tough to calculate. I tried to filter out all the articles that were actually about Liam Neeson’s late wife, Natasha Richardson, but I don’t know how well I did.
Now, I want your feedback. Scratch that- I need your feedback! Do you think the Current Cultural Popularity Index is interesting/useful? Is this something I should keep doing? Any suggestions for different ways I could calculate the statistics that might make this chart more helpful and informative? Trust me, this is going to be a learning process for me too, but as for this trial edition, I personally found it fascinating. I’m fully planning on continuing. But hey, you might not agree. Please give me a piece of your mind in the comments!