Archive for the ‘May 1-3’ Category

Weekend Fix: Wolverine Starts Off With $87 Million, Leads A Solid Weekend At The Box Office

May 3, 2009

“Summer” is here! It was a very great weekend at the box office, as X-Men Origins: Wolverine started off very strong, Ghosts Of Girlfriends Past had a smaller, but still solid debut, and a slew of films landed in the $5 million range for the weekend. Alas, Battle For Terra, a movie that no one even knew about remained unknown over the weekend, with one of the worst debuts for a wide release in history, but the Top 12 at the box office was still able to stay exactly flat with last year. Check out the full report:

Gosh, what is there even left to write about Wolverine? I feel like it’s all I’ve done over the past few days. The Fox blockbuster continued the remarkable track record of superhero films at the box office, with a blazing $85.1 million opening weekend. Wolverine scored a hot $21,225 per theater average, but it didn’t outshadow every other film at the movies. Last year, when Iron Man opened to $98.6 million, the rest of the Top 12 earned $50 million. This year, against Wolverine‘s $85.1 million opening, the rest of the Top 12 found $65 million, which shows that we have much more depth at the cinema than last year. Now, Wolverine surely got off to a fantastic start, but it’s got a tough road ahead of it. First, there is the issue of frontloadedness. A $35 million Friday leaves Wolverine with an internal multiplier of 2.42, which doesn’t signify good legs. Then there’s the issue of Star Trek and Terminator: Salvation, which debut next week and then on May 21st, respectively. Both films will provide massive competition. Still, Wolverine should be able to make it to $200 million by the end of its run. Look for many more X-Men iterations in the years to come.

Ghosts Of Girlfriends Past, a Matthew McConaughey and Jennifer Garner romantic comedy, got off to a moderately good start this weekend, with $15.3 million and an alright $4,827 venue average. Last year, Made Of Honor, which starred Patrick Dempsey, debuted against Iron Man to $14.7 million, on its way to $46 million overall. It looks like Warner Brothers was going for about the same kind of result with Ghosts, and they got it. If we learned anything from P.S. I Love You, it’s that this kind of film is review-proof, so Ghosts Of Girlfriends Past should earn about $40-45 million overall with ease.

The only other new opener was Lionsgate’s Battle For Terra. The unknown 3-D sci-fi animated film earned $1.1 million from 1,162 theaters. That’s an $934 per theater average. That’s awful.

Among holdovers, Obsessed fell 57% to $12.2 million, for a fantastic total of $47 million after ten days, while 17 Again dropped 45% to $6.4 million, for a total of $48 million after seventeen. Monsters Vs. Aliens cotinued to show off its legs (tentacles?) with a great 32% decline to $5.8 million in its sixth weekend. It has earned $182 million thus far. It’s no surprise that Fighting fell the hardest in Top 12. A 62% fall gave the Channing Tatum drama a $4.1 million over the frame and $17.5 million overall. Also, Jamie Foxx’s American Idol appearance may have helped The Soloist fall just 42% this weekend, but Fast And Furious is not having such luck. After a $70 million opening a few weeks ago, the racing flick looks to be petering out around $150 million. Check out the full chart:

Top 12 Actuals For May 1-3

# Movie Title 3-Day Gross % Change AVG. Total
1 X-Men Origins: Wolverine $85,058,003 New $20,751 $85,058,003
2 Ghosts Of Girlfriends Past $15,411,434 -51% $4,854 $15,411,434
3 Obsessed $12,052,151 -57% $4,794 $46,854,485
4 17 Again $6,361,358 -45% $1,954 $48,503,817
5 Monsters Vs. Aliens $5,803,429 -32% $2,210 $182,407,971
6 The Soloist $5,654,558 -42% $2,781 $18,162,695
7 Earth $4,340,235 -53% $2,406 $22,004,284
8 Hannah Montana The Movie $4,164,185 -62% $1,477 $70,946,323
9 Fighting $4,011,465 -37% $1,735 $17,344,805
10 State Of Play $3,715,980 -47% $1,520 $30,944,180
11 Fast And Furious $2,763,875 -56% $1,085 $149,806,190
12 Battle For Terra $1,082,362 New $934 $1,082,362
All Numbers Provided By Exhibitor Relations Co.

Also, Gitesh Pandya (Box Office Guru) and Nicole Sperling (EW) won the Analysts Challenge this week! Their guesses of $85 million were the closest of anyone’s! Great work, guys!

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