Archive for the ‘Julia Roberts’ Category

Friday Estimates: Treasure Succeeds, Walk Hard Falls Hard

December 23, 2007

     Friday numbers are in, and while the chart looks like it’s turning out pretty close to the predictions in the Weekend Preview, there are two surprising disappointments: Walk Hard and Charlie Wilson’s War.

     National Treasure: Book of Secrets opened very well on Friday, pulling in $17.1 million.  With Christmas Eve on Monday, and most people (who don’t work retail) out of work, it should see some inflated Sunday numbers and have a great multiplier.  It will be interesting to see whether this sequel is as leggy as its predecessor, and if it might ultimately beat I Am Legend in a race for the holiday crown.  For the weekend, Book of Secrets should find about $55 million .
     Sweeney Todd earned a solid $3.9 million from just 1,249 theaters, and a great per theater average should result.  It’s on its way to about $13 million for the weekend.
     Charlie Wilson’s War earned a small $2.8 million.  Looks like the trend of moviegoers rejecting war-themed, political movies continues with Charlie Wilson’s War, and even with Julia Roberts and Tom Hanks as draws, it should make a disappointing $9 million for the weekend.
     P.S. I Love You opened within expectations, earning $2.4 million on its first day.  The sappy romantic comedy looks headed for an $8 million weekend.
     The biggest surprise of the weekend has to be Walk Hard‘s awful opening.  On its first day the spoof earned a tiny $1.5 million.  It appears that the movie truly was too smart for people to really understand that it was a comedy.   Also, while Walk Hard‘s advertising campaign has been remarkably innovative, it was perhaps too difficult for the average person to get the joke.  It will struggle to earn $5 million.
Friday Estimates for December 21
1. National Treasure: Book of Secrets – $17.1 million
2. I Am Legend – $11 million
3. Alvin and the Chipmunks – $8.5 million
4. Sweeney Todd – $3.9 million
5. Charlie Wilson’s War – $2.8 million
6. P.S. I Love You – $2.4 million
7. Walk Hard: The Dewey Cox Story – $1.5 million
8. Enchanted – $1.3 million
9. The Golden Compass – $1.2 million
10. Juno – $970,000
11. Atonement – $530,000
12. No Country For Old Men – $480,000