Archive for the ‘January 29-31’ Category

Weekend Fix: For A 7th Weekend, Avatar Tops Box Office; Outgrosses Edge Of Darkness And When In Rome COMBINED!

January 31, 2010

Another week, another victory for Avatar… As expected, Avatar easily dominated the competition, grossing a record-breaking $30 million in its seventh weekend!  If you had combined the opening numbers of Edge Of Darkness and When In Rome, they still couldn’t have taken down James Cameron’s sci-fi blockbuster.  The alien film now sits just $6 million shy of Titanic‘s record as the highest grossing film in the US of all time.  Overall, it was a fairly lackluster frame at the box office, despite the fact that drops were pretty small across the board (with the notable exception of Legion).  The Top 12 films were up 4% over the same weekend last year, but when you look at all films tracking, results were actually down 4%.  Tooth Fairy held very well, dropping a scant 29% to $10 million.  That would be much better news if the film had had a solid debut.  Unfortunately, it didn’t.  If 2010 hopes to build on 2009’s success, it will need to produce some legitimate hits pretty darn quick, because the December team of Avatar, Sherlock Holmes, Alvin, It’s Complicated, The Blind Side, and Up In The Air, can’t half of the revenue at the box office forever!  To see my thoughts on the weekend, watch the video above (posts in the afternoon).  Then check below for the full box office chart.

Top 12 Box Office Hits For January 22-24, 2010
Rank Movie Studio Theaters Weekend Gross
Chg AVG. Total
1
Avatar Fox 3074 $30,000,000 -14% $9,759 $594,472,387
2
Edge Of Darkness Warner Bros 3066 $17,120,000 New $5,584 $17,120,000
3
When In Rome Disney 2456 $12,065,000 New $4,912 $12,065,000
4
Tooth Fairy Fox 3345 $10,000,000 -29% $2,990 $26,106,278
5
The Book Of Eli Warner Bros 3075 $8,770,000 -44% $2,852 $74,373,000
6
Legion Sony 2476 $6,800,000 -61% $2,746 $28,646,000
7
The Lovely Bones Paramount 2638 $4,735,000 -44% $1,795 $38,014,000
8
Sherlock Holmes Warner Bros 2250 $4,510,000 -32% $2,004 $197,596,000
9
Alvin And The Chipmunks: The Squeakquel Fox 2526 $4,000,000 -38% $1,584 $209,297,861
10
It’s Complicated Universal 2096 $3,720,400 -36% $1,775 $104,027,220
11
The Blind Side Warner Bros 1751 $3,020,000 -28% $1,725 $237,913,000
12
Up In The Air Paramount 1430 $2,700,000 -31% $1,888 $73,173,000
All Numbers Provided By Exhibitor Relations Co.

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Friday Estimates: Here We Go Again… Edge Of Darkness Can’t Dethrone Avatar

January 30, 2010

Early Friday Estimates are coming in, and as predicted, Avatar will be the reigning champ at the box office once again this weekend.  I could spend a long time analyzing every single figure, but let me make things easy for you.  Here’s all you need to know: Avatar earned $7.5 million on Friday.  It should finish with $28-29 million.  Edge Of Darkness opened with an sub-par $5.7 million on Friday.  It should find just $17 million overall, which is below my expectations, showing that audiences are still turned off by Mel Gibson.  When In Rome earned a solid $4.4 million on Friday.  It should reach $13 million, which is slightly above my expectations.  Meanwhile, there weren’t too many surprises in the rest of the Top 10. Tooth Fairy fell 37% from last Friday to $2.3 million, while Legion plummeted 70% to $2 million. They should reach respective grosses of $9 million and $6.5 million this weekend.  My favorite news to report to you, though, is that Alvin And The Chipmunks and Sherlock Holmes should once again be beside each other on the box office chart come Sunday!  The December BFFs have been separated for the past two weeks, but nothing could keep them apart forever, and each of the enduringly popular films will gross about $3.5 million.  Check out the full Top 10 below:

Friday Estimates for January 29, 2010
1. Avatar – $7.5 million
2. Edge Of Darkness – $5.7 million
3. When In Rome – $4.4 million
4. The Book Of Eli – $2.5 million
5. Tooth Fairy – $2.3 million
6. Legion – $2 million
7. The Lovely Bones – $1.4 million
8. Sherlock Holmes – $1.2 million
9. It’s Complicated – $1 million
10. Alvin And The Chipmunks: The Squeakquel – $810,000

Weekend Preview: Edge Of Darkness Aims To Shoot Down Avatar; When In Rome Just Hopes That Somebody Will Love It

January 29, 2010

Fellow box office junkies, this could be it.  The time may have come.  We may actually have a movie that can take the #1 spot from Avatar.  Will it happen?  Probably not, but we can dream, right? This week, two new films are entering theaters, and they couldn’t be more different.  On the one hand, we’ve got the relatively well reviewed, R-rated, revenge thriller Edge Of Darkness, and on the other hand, we have the critically savaged romantic comedy When In Rome.  Despite the new openers, though, the box office should once again look pretty similar to last week, since 2010 really hasn’t produced any spectacularly box office performers yet.  Avatar will probably stay on top, though last week’s #2 movie, Legion, will plummet.  Tooth Fairy and Extraordinary Measures might hold a little bit better, but overall, this isn’t going to be the most exciting weekend at the movies.  To see my predictions of the new wide releases (and hear some analysis of Christian movie To Save A Life as well), watch the video above (it’s coming), and then check below for my full box office predictions.

Box Office Predictions for January 29-31, 2010
Rank Movie Theaters Predicted Gross
1 Avatar 3,074 $28 million
2 Edge Of Darkness 3,066 $25 million
3 When In Rome 2,456 $9.2 million
4 Tooth Fairy 3,345 $9 million
5 The Book Of Eli 3,075 $8.8 million
6 Legion 2,476 $6.5 million
7 The Lovely Bones 2,638 $5 million
8 Sherlock Holmes 2,250 $4.4 million
9 Alvin And The Chipmunks: The Squeakquel 2,526 $4.1 million
10 It’s Complicated 2,096 $3.9 million