Archive for the ‘January 22’ Category

Friday Estimates: Avatar Holds Remarkably Well; Legion Stands Out And Tooth Fairy Disappoints

January 23, 2010

Early Friday Estimates are starting to come in, and while there is some box office news that is completely expected (Avatar dropping just 12% to $9.1 million and easily topping the chart), other news is quite surprising: Namely, that Legion came in a strong 2nd place on Friday, with a gross of $6.8 million, easily outgrossing Tooth Fairy, which entered the box office in fourth place with an opening day gross of $3.8 million.  From here, Legion should be fairly frontloaded, since it appeals to a fanboy audience, and it might see a final weekend gross of $16 million.  Tooth Fairy, on the other hand, should hold up throughout the weekend, since it appeals to families, and it might gross $13 million.  Further down on the chart, the weekend’s other newcomer, Extraordinary Measures, was DOA, earning a paltry $2.1 million on its first day, which should lead to a sad $6.5 million weekend.  Obviously, Avatar will top the chart (for a sixth week!) with a figure of about $35 million, while last week’s big opener, The Book Of Eli, will earn an additional $18 million.  Keep reading on for a full list of early Friday Estimates:

Friday Estimates for January 22, 2010
1. Avatar – $9.1 million
2. Legion – $6.8 million
3. The Book Of Eli – $5 million
4. Tooth Fairy – $3.8 million
5. The Lovely Bones – $2.8 million
6. Extraordinary Measures – $2.1 million
7. Sherlock Holmes – $1.9 million
8. It’s Complicated – $1.7 million
9. Alvin And The Chipmunks: The Squeakquel – $1.4 million
10. The Blind Side – $1.2 million