Archive for the ‘January 22-24’ Category

Weekend Fix: Avatar Wins For A Sixth Weekend, Doubling Legion’s Surprise #2 Debut

January 24, 2010
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Weekend Preview: Brace Yourself For Tooth Fairy, But Avatar Will Win… Again

January 22, 2010

Three very poorly-reviewed films enter theaters this week, and while each of them will find some business, none will be able to take down Avatar, which will surpass The Dark Knight this Saturday to become the most successful film of the 2000s.  Tooth Fairy should open considerably better than Legion and Extraordinary Measures, and if you’d like to see my predictions for these newcomers, watch the video above.  (Side note: my video also features one of the official screenplays of The Hurt Locker that is sent to members of the Academy!)  Amongst the holdovers, things should be rosy.  The weekend following MLK Day usually sees small drops in the 25-35% range, and that should hold true this year, as well.  Avatar, fresh off its Best Picture win at The Golden Globes, will continue its series of ridiculously small drops and easily top the box office once again.  The Book Of Eli and The Lovely Bones should hold up well, too.  Robert Downey Jr.’s Golden Globe win should keep Sherlock Holmes‘ drop low, and overall, it looks like this will be a pretty solid frame at the box office.  Check out my full predictions below:

Box Office Predictions for January 22-24, 2010
Rank Movie Theaters Predicted Gross
1 Avatar 3,141 $35.4 million
2 Tooth Fairy 3,344 $22 million
3 The Book Of Eli 3,111 $20 million
4 Legion 2,476 $13.5 million
5 The Lovely Bones 2,571 $11.3 million
6 Extraordinary Measures 2,549 $11 million
7 Alvin And The Chipmunks: The Squeakquel 2,973 $8 million
8 Sherlock Holmes 2,670 $7 million
9 The Spy Next Door 2,924 $6.3 million
10 It’s Complicated 2,294 $5.7 million