Archive for the ‘January 15-18’ Category

Weekend Fix: You Try Coming Up With A Creative Avatar Headline Every Day For Five Weeks!

January 17, 2010

Weekend Preview: The Book Of Eli Prophesies (Guess What?) Another Winning Weekend For Avatar!

January 15, 2010

When we look at the first two weeks of 2010, we’ve seen some solid box office results, but they’ve been due primarily to the popular December releases.  This weekend, which is extended due to Martin Luther King Jr. Day on Monday, it looks like 2010 might finally be starting to pull its weight.  The Book Of Eli, The Spy Next Door, and The Lovely Bones are all opening into wide releases, and each should find some alright results.  Still, none of them will be able to unseat Avatar at the top of the chart, and the sci-fi epic should see a fifth weekend of incredible revenue.  Overall, most holdovers should have very small drops this weekend, as MLK Day gives people the chance to stay out late on Sunday and hit the theaters on Monday as well.  Avatar should get very close to the $500 million mark over the four-day frame, while Sherlock Holmes and Alvin will each get closer to $200 million.  You can watch the video above for my predictions of the newcomers, and then check below for my full box office predictions for the four day weekend.

Box Office Predictions for January 15-18, 2010
Rank Movie Theaters Predicted Gross
1 Avatar 3,285 $43 million
2 The Book Of Eli 3,111 $28 million
3 The Spy Next Door 2,924 $16.5 million
4 The Lovely Bones 2,563 $12.7 million
5 Alvin And The Chipmunks: The Squeakquel 3,296 $11.2 million
6 Sherlock Holmes 3,173 $10.9 million
7 Daybreakers 2,523 $8.2 million
8 It’s Complicated 2,670 $7.5 million
9 Leap Year 2,512 $6.2 million
10 The Blind Side 2,408 $5.9 million