Archive for the ‘Ice Age: Dawn of the Dinosaurs’ Category

DVD Sales: Up Soars On The Chart, And That’s The Not-So-Ugly Truth!

November 25, 2009

It’s Tuesday, which means the DVD Sales Chart is posted, and holiday sales are definitely picking up on the home market.  This week, Disney-Pixar’s Up had a very high profile debut, but that’s not all that was going on in the DVD world. I think we all know the drill for these posts at this point, so keep on reading for my DVD Sales Notes and then the full chart. 

DVD Sales Notes

Up burst onto the scene in a big way this week, selling 5.3 million copies and earning a humongous $88.1 million in its first week.  It also topped the Blu-Ray chart.  Without a doubt, this is going to be the family DVD of the Christmas season, and as retail sales pick up substantially in the next few weeks, we could be looking at sales of 10+ million copies by years end.  It just goes to show that quality still matters in Hollywood.  Disney-Pixar are a quality brand, and people know it.  That’s why they’re so economically successful and consistent.

-In second place is the Katherine Heigl and Gerard Butler romantic comedy, The Ugly Truth.  It started with 1.1 million units and grossed $18 million in its first week, which is a fair result for the $88.9 million box office hit.  The Proposal (which has earned $63.4 million thus far) opened a bit stronger, though.  Its first week sales represented 23% of its total box office gross, whereas The Ugly Truth‘s first week sales were 20% of its total gross.  Still, unless you actually went and bought this movie, there’s nothing too shameful about this debut.

Transformers: Revenge Of The Fallen and Twilight are both working their hardest to break the 10 million barrier before year’s end.  I can’t wait to see what kind of sales boost Twilight gets after New Moon‘s gigantic debut this past weekend.  Could it break back into the Top 5?

-Just as we saw the Halloween effect on horror movies a few weeks ago, we are now seeing a major Christmas effect on Christmas movies.  The Polar Express, Peanuts Holiday Collection, National Lampoon’s Christmas Vacation, How The Grinch Stole Christmas, and Mickey’s Magical Christmas all re-entered the chart this week, and they’ll continue to thrive over the next month.

-The TV-on-DVD performer of the week is once again Star Wars: The Clone Wars – The Complete Season One, but that’s just because there wasn’t another big TV release this week.  Star Wars sold 53,495 copies for an additional $1.6 million in sales.

Top 30 Selling DVDs for the Week Ending November 15, 2009
Rank Title Units this Week % Chg Total Units Sales this Week Total Sales Wks
1 Up 5,296,538 -.-% 5,296,538 $88,134,392 $88,134,392 1
2 The Ugly Truth 1,129,751 -.-% 1,129,751 $18,053,421 $18,053,421 1
3 G.I. Joe: The Rise of Cobra 816,726 -67.8% 3,355,303 $13,190,125 $54,188,143 2
4 Transformers: Revenge of the Fallen 518,531 -34.5% 8,082,694 $11,143,231 $181,861,284 4
5 Ice Age: Dawn of the Dinosaurs 518,001 -46.9% 4,000,052 $9,204,878 $68,373,108 3
6 Tinker Bell and the Lost Treasure 343,745 -46.0% 2,496,540 $5,496,483 $39,919,675 3
7 The Taking of Pelham 123 282,835 -69.2% 1,202,562 $4,352,831 $18,507,429 2
8 The Proposal 217,688 -21.4% 3,813,587 $3,757,295 $63,353,318 5
9 Twilight 192,052 30.0% 9,389,559 $3,758,458 $169,435,287 34
10 Polar Express, The 174,786 98.4% $1,571,326 203
11 Monsters vs. Aliens 156,248 1.4% 4,044,614 $2,107,786 $69,719,794 7
12 Land of the Lost 141,418 33.9% 946,248 $1,624,893 $14,774,590 5
13 Aliens in the Attic 105,931 -65.5% 412,845 $1,860,148 $6,841,363 2
14 Peanuts Holiday Collection 97,986 -.-% $2,252,698 479
15 X-Men Origins: Wolverine 96,927 4.6% 4,048,648 $1,484,922 $68,270,234 9
16 National Lampoon’s Christmas Vacation 94,808 -.-% $1,188,892 626
17 Tale of Despereaux, The 93,219 -.-% 1,417,364 $1,397,353 $23,851,299 32
18 Hannah Montana The Movie 87,393 -10.8% 2,938,238 $1,310,021 $50,021,750 13
19 How the Grinch Stole Christmas 85,274 -.-% $1,065,072 417
20 Mickey’s Magical Christmas 79,978 1.3% $1,278,848 419
21 Orphan 73,092 -47.1% 498,019 $1,314,925 $8,959,362 3
22 I Love You, Beth Cooper 69,914 -43.8% 194,304 $1,337,455 $3,450,841 2
23 Edward Scissorhands 59,357 -38.0% $617,378 480
24 My One and Only 57,203 -.-% 57,203 $971,879 $971,879 1
25 Dark Knight, The 54,846 32.2% 13,014,845 $547,912 $224,570,060 49
26 Star Wars: The Clone Wars – The Complete Season One 53,495 -65.8% 210,125 $1,604,315 $6,301,649 2
27 Battlestar Galactica: The Plan 43,961 -46.7% 306,234 $831,303 $5,790,885 3
28 Watchmen 34,322 -.-% 2,299,561 $975,431 $48,691,650 17
29 My Life in Ruins 27,956 -.-% 286,066 $558,840 $5,718,459 6
30 Legend of the Seeker: The Complete First Season 26,503 -.-% 167,597 $773,888 $5,308,797 5


DVD Sales: G.I. Joe Shoots To The Top Of The Chart

November 18, 2009

Finally!  The paper from Hell is done, and I have a life again!  Until Monday, when another paper is due…ugh,  But don’t let me sit here and whine my whole day away- it’s time to get back to what I do best- being a numbers-obsessed blogger!  This week, for about the fifth week running now, we’ve had a new DVD earn about $40 million, and these figures should stay strong through holiday season.  This week, G.I. Joe: The Rise Of Cobra topped the DVD Sales Chart, which you can see in full, along with my DVD Sales Notes, below.

DVD Sales Notes

G.I. Joe: The Rise Of Cobra, known mostly as a movie that blew stuff up every five seconds, blew up on the DVD Sales Chart this week, selling 2.5 million copies for $41 million in sales.  This is a really great result for an action movie that made $150 million in theaters, and $300 million worldwide.  With strong DVD sales like this, Paramount may just be convincing me that greenlighting a sequel for this wasn’t a terrible idea.

-What does this say about me?  The Taking Of Pelham 123, which starred John Travolta and Denzel Washington, grossed $65 million in theaters, $14.2 million in its first week on DVD, and I could not remember what it was for the life of me.  Meanwhile, Aliens in the Attic, which starred nobody but Ashley Tisdale, grossed $25 million in theaters, $5 million in its first week on DVD, and I knew exactly what it was…

-Disney is still working its magic Tinker Bell And The Lost Treasure, which earned another $10.2 million this week, for $34.4 million overall.

-With New Moon coming on this Friday (What? You haven’t heard?), Twilight is back on the charts, trying its hardest to break the 10 million unit barrier by Christmas.  This week, it got 149,284 copies closer to that goal, earning $2.9 million in the process.

Star Wars: The Clone Wars – The Complete Season One is the TV-on-DVD performer of the week.  Cartoon Network’s big hit sold 156,630 units for $4.7 million in its first week, and I’m wondering how old the people are who are buying this DVD.  Do you think its mainly kids or adults?  I’m genuinely wondering.

Check out the full chart below:

DVD Sales for the Week Ending November 8, 2009
Rank Title Units this Week Total Units Sales this Week Total Sales Wks
1 G.I. Joe: The Rise Of Cobra 2,538,577 2,538,577 $40,998,019 $40,998,019 1
2 Ice Age: Dawn of the Dinosaurs 974,814 3,482,051 $17,322,445 $59,168,230 2
3 The Taking of Pelham 123 919,727 919,727 $14,154,599 $14,154,599 1
4 Transformers: Revenge of the Fallen 791,782 7,564,163 $17,015,395 $170,718,052 3
5 Tinker Bell and the Lost Treasure 636,167 2,152,795 $10,172,310 $34,423,192 2
6 Aliens in the Attic 306,914 306,914 $4,981,214 $4,981,214 1
7 The Proposal 276,959 3,595,899 $4,780,312 $59,596,023 4
8 Star Wars: The Clone Wars – The Complete Season One 156,630 156,630 $4,697,334 $4,697,334 1
9 Monsters vs. Aliens 154,092 3,888,366 $2,551,764 $67,612,008 6
10 Twilight 149,284 9,312,042 $2,921,488 $167,739,089 33
11 Orphan 138,099 424,927 $2,484,401 $7,644,437 2
12 I Love You, Beth Cooper 124,390 124,390 $2,113,386 $2,113,386 1
13 Family Guy – Volume 7 117,028 706,926 $2,397,904 $16,901,163 21
14 The Simpsons – The Complete Twelfth Season 105,859 420,282 $1,720,505 $11,903,326 12
15 Land of the Lost 105,605 804,830 $1,748,819 $13,149,697 4
16 24 – Season Seven 101,035 694,804 $2,373,312 $21,284,505 25
17 Hannah Montana The Movie 97,989 2,850,845 $1,468,855 $48,711,729 12
18 Edward Scissorhands 95,704 $984,976 479
19 The Big Bang Theory: The Complete Second Season 93,674 385,723 $2,762,446 $11,279,403 8
20 X-Men Origins: Wolverine 92,658 3,951,721 $1,419,521 $66,785,312 8
21 Drag Me to Hell 88,850 632,612 $1,585,973 $11,132,721 4
22 Polar Express, The 88,089 $791,920 202
23 Battlestar Galactica: The Plan 82,504 262,273 $1,560,151 $4,959,582 2
24 Ice Age: The Meltdown 82,458 8,009,712 $1,165,132 $131,237,769 155
25 Mickey’s Magical Christmas 78,950 $1,307,412 418
26 Dr. Seuss – Green Eggs and Ham and Other Favorites 41,359 $268,420 318
27 Wrong Turn 3: Left for Dead 40,110 201,325 $715,964 $3,534,361 3
28 Ghosts of Girlfriends Past 31,478 1,019,583 $458,320 $17,844,124 7
29 The Last House on the Left 28,686 872,883 $430,003 $16,701,703 12
30 Legend of the Seeker: The Complete First Season 22,339 141,094 $706,583 $4,534,909 4
Figures from The-Numbers

DVD Sales: Ferocious Dinosaurs And Fairy Dust Lift Up The Chart

November 10, 2009

It’s Tuesday, and you know what that means: it’s time for the DVD Sales Chart!  This week, it looks like Tinker Bell cast a spell on the DVD home market, as there were three very well-performing DVDs at the top of the chart.  Indeed, Ice Age: Dawn Of The Dinosaurs, Tinker Bell And The Lost Treasure, and Transformers: Revenge Of The Fallen had combined sales of 5.35 million DVDs for $97.5 million revenue, which is pretty great.  Keep reading ahead for my DVD Sales Notes as well as the full DVD Sales Chart…

DVD Sales Notes

Ice Age: Dawn Of The Dinosaurs‘ DVD Sales were hardly glacial this weekend, as the CG animated comedy sold 2.45 million copies for $43.6 million, but I’m surprised that they weren’t a bit better.  Considering that Dawn earned $196 million at the domestic box office, and that the previous film, Ice Age: The Meltdown, sold 7.9 million copies on DVD during its run, I would’ve though this might open higher.  Still, Christmas sales will benefit Ice Age: Dawn Of The Dinosaurs tremendously, and international sales will certainly be strong, for this film earned a huge $687.1 million internationally.  Overall, it’s a good start for Fox, just not especially spectacular.  A nice fringe benefit for Fox, though, is that the original Ice Age popped back onto the chart with $517,000.

-Disney has done a remarkable job of establishing the Tinker Bell franchise in the past few years.  Formerly just Peter Pan’s cute sidekick or the fairy that would always pop up on the screen to end Disney movies when they played on TV, Tinker Bell is now a bona fide commodity in her own right.  Tinker Bell And The Lost Treasure had a great first week of about 1.5 million copies, and $23.9 million overall.  Keep in mind, people, this is a direct-to-DVD release, so this is a fantastic start!  Disney has expanded its umbrella over young girls even more with the Tinker Bell franchise.  By creating a complete girl-gang of other fairies, and making these characters current, Tinker Bell and her friends will sell millions of dollars worth of dolls, books, and DVDs for years to come.  Wise move by Disney.

Transformers: Revenge Of The Fallen had another strong sales week, though it fell a sharp 74% from last week.  Michael Bay’s action-fest sold an additional 1.4 million copies this week for $30.1 million, giving it total sales of 6.8 million copies and $155 million, which is quite strong.  (It should be noted that this chart does not account for the fantastic Blu-Ray sales, which stand somewhere around 2 million copies, according to my research.)  Transformers is also benefiting from relatively high prices.  By my calculation, Ice Age sells for an average price of $17.77, Tinker Bell for $15.99, but Transformers for $22.69.

-In fifth place, Orphan, the Summer horror film that found $41 million in theaters, opened pretty much where you would expect it to.  It sold  284,780 copies and $5.1 million.

-In anticipation of New Moon‘s release, Twilight is restarting its rampage up the chart.  The teen vampire smash popped up in eighth place this week, and it has sold 9.3 million copies for $167.5 million overall.  By Christmas, I’d bet that it breaks the 10 million barrier. 

-The TV-on-DVD performer of the week is Battlestar Galactica: The Plan.  (Sidenote: does every title have to have a colon these days?)  The television film found $3 million on the home market.

Below is the full DVD Sales Chart:

Top Selling DVDs for the Week ending November 1, 2009
Rank Title Units this Week % Chg Total Units Sales this Week Total Sales
1 Ice Age: Dawn of the Dinosaurs 2,455,003 -.-% 2,455,003 $43,622,948 $43,622,948 1
2 Tinker Bell and the Lost Treasure 1,497,306 -.-% 1,497,306 $23,941,923 $23,941,923 1
3 Transformers: Revenge of the Fallen 1,400,334 -74.3% 6,843,127 $30,093,178 $155,222,989 2
4 The Proposal 298,774 -52.1% 3,314,840 $5,155,345 $54,744,965 3
5 Orphan 284,780 -.-% 284,780 $5,123,192 $5,123,192 1
6 Monsters vs. Aliens 179,952 -21.8% 3,733,454 $3,078,349 $65,046,217 5
7 Battlestar Galactica: The Plan 178,970 -.-% 178,970 $3,040,700 $3,040,700 1
8 Twilight 109,739 -.-% 9,306,970 $2,274,889 $167,537,109 32
9 Drag Me to Hell 85,925 -28.2% 543,940 $1,588,753 $9,550,040 3
10 Land of the Lost 84,943 -46.0% 699,173 $1,443,182 $11,399,995 3
11 Nothing Like the Holidays 79,297 -.-% 79,297 $1,585,147 $1,585,147 1
12 Edward Scissorhands 79,051 63.2% $825,364 478
13 Corpse Bride, The 71,932 53.7% $394,907 196
14 X-Men Origins: Wolverine 70,704 -23.1% 3,858,311 $1,083,412 $65,354,268 7
15 Ice Age: The Meltdown 68,772 -.-% 7,927,159 $971,748 $130,071,291 154
16 Transformers 65,058 -75.3% 15,700,876 $664,945 $286,820,124 107
17 Hocus Pocus 60,884 2.6% $410,358 387
18 Hannah Montana The Movie 57,938 -7.4% 2,751,623 $868,491 $47,224,392 11
19 The Wizard of Oz 54,010 -4.6% $998,645 658
20 Wrong Turn 3: Left for Dead 51,801 -52.2% 160,113 $957,800 $2,798,021 2
21 Dr. Seuss – Green Eggs and Ham and Other Favorites 50,573 -.-% $328,219 317
22 Year One 50,082 -19.3% 602,399 $850,893 $9,744,490 4
23 Katt Williams: Pimpadelic 46,891 -21.7% 203,412 $796,678 $3,455,970 3
24 Ice Age 45,418 -.-% $517,511 362
25 Ghosts of Girlfriends Past 31,179 -27.5% 987,442 $467,373 $17,375,866 6
26 Observe and Report 29,913 -.-% 497,746 $597,961 $9,288,470 6
27 The Last House on the Left 29,706 -18.6% 843,565 $445,293 $16,262,226 11
28 Barbie and the Three Musketeers 29,215 -25.6% 798,270 $437,933 $11,622,566 7
29 Spookley the Square Pumpkin 28,233 -33.5% $252,013 217
30 The L Word: The Final Season 27,516 -50.4% 83,032 $1,237,945 $3,291,482 2

5 Reasons I Hate 3-D Movies

September 23, 2009

It’s List Wednesday, which means that it’s time for a countdown!  This week, I decided to do make a video for List Wednesday… I’ve been doing that a lot lately, haven’t I?  Well, I hope you enjoy them!  Still, this post isn’t just a placeholder for one of my videos- it’s useful too!  Inside, you’ll find a list of all of 2009’s 3-D releases, as well as how much money they earned at the box office.

Box Office Performance of 2009 3-D Movies

Release Date Movie Total Gross
Jan 16, 2009 My Bloody Valentine 3-D $51.5 million
Feb 06, 2009 Coraline $75.3 million
Feb 27, 2009 Jonas Brothers: The 3D Concert Experience $19.1 million
Mar 27, 2009 Monsters Vs. Aliens $198.4 million
May 1, 2009 Battle For Terra 3D $1.9 million
May 29, 2009 Up $291.9 million
Jul 01, 2009 Ice Age: Dawn Of The Dinosaurs $195.1 million
Jul 24, 2009 G-Force $117.2 million
Aug 21, 2009 X-Games 3D: The Movie $1.4 million
Aug 28, 2009 The Final Destination $62.9 million (so far)
Sep 18, 2009 Cloudy With A Chance Of Meatballs $33.0 million (so far)
Oct 02, 2009
Toy Story ???
Oct 30, 2009 Horrorween 3D ???
Nov 06, 2009 A Christmas Carol ???
Nov 20, 2009 Planet 51 ???
Dec 18, 2009
Avatar ???
Dec 18, 2009 Frankenweenie ???
Dec 25, 2009 The Princess And The Frog ???

Harry Potter Makes Almost 400 Million: What’s That In Knuts, Sickles, And Galleons?

July 20, 2009

The cash gobbling phenomenon entitled Harry Potter and the Half-Blood Prince had a rather spectacular five day run. It pulled it $79.5 million over the weekend, and $139.7 million since its Wednesday opening… in America. Adding in the international figures?

$396.7 million.

I’m sorry, that’s just not impressive enough:


That’s a little better.  Good… Lord… Now why don’t they take those profits and jump start a Superman film?

Coming in second place was Ice Age: Dawn of the Dinosaurs at $17.7 million. Transformers sadly continues to sell tickets, at $13.8 million.

And The Winner Is… Transformers: Dawn of Fallen Dinosaur

July 6, 2009

After a nice, long, relaxing vacation, void of movie news but loaded with Michael Jackson mourning, I’m back to work.

The Fourth of July weekend is usually highly anticipated for big box office releases, but that’s usually when the fourth doesn’t actually fall on that Saturday. Some think this caused a dent in the releases, but they still seemed to just fine.

But we don’t have a clear winner between the top two at the box office. Ice Age: Dawn of the Dinosaurs and Transformers: Revenge of the Fallen both topped out at 42.5 million. Seems the family friendly cartoon did what popular family friendly cartoons do: make loads of money. When anyone who comes to these movies are guaranteed to tack on one to four little tykes, the profit margin is spectacular. And fans have cashed in their dollar votes: they like Michael Bay even when critics don’t. Nobody blows shit up like he does.

Coming in third was the Johnny Depp film Public Enemies with 26.2 million. I saw this film on opening night, and admired it more than enjoyed it. It is very historically accurate, but was rather stagnant. Not exactly a blockbuster, July 4th behemoth. It’s an adult movie, that is perhaps a nice distraction from the typical summer release.

The Proposal landed in fourth with 12.8 million. and The Hangover continued its impressive run, putting 10.4 million into its ever growing piggy bank, and landing it in fifth.

For good measure, Up might be losing steam, coming in sixth with 6.6 million.

This Week In Blockbusters: Johnny Depp And Christia Bale Are "Public Enemies" And "Ice Age" Brings Back The Dinosaurs

June 30, 2009

Ah, the fourth of July. An extended weekend full of barbecue, fireworks, and big summer releases. Though, if I may be so bold, this year’s tent-pole release date isn’t as strong as I feel like it has been in the past. Though, perhaps this is because Will Smith is nowhere to be found, Michael Bay has already released his movie, and Arnold Schwarzenegger is still doing that whole ‘politics’ thing. This has been a big week for blockbusters in past years. Three of the four Die Hard films came out this weekend, where the phrase “yippee-ki-yay mother fucker” became oddly patriotic, Will Smith has had so many openers on this weekend it could practically be named after him (including the Men In Black movies, Hancock, Wild Wild West, and the appropriately titled Independence Day, which features the best presidential address since Gettysburgh), Superhero films have flourished and failed, and Michael Bay has decided fireworks just weren’t explosive enough to celebrate the fourth like our forefathers would want, so decided he’d blow some shit up himself. Tack on some Terminator movies, more movies about alien invasions like War of the Worlds, and we’ve got ourselves a federal holiday. (But seriously, what is it about this weekend that spawns space oriented/heavy science fiction

Not so this year. When you look at the smash-hit lists from yesteryear, this weekend looks relatively tame. But that’s not to say it won’t be fun. First we’ll have Johnny Depp and Christian Bale step out from two of the most financially successful film franchises ever and lend their talents to Public Enemies, a film about the depression bank-robbing wave lead by John Dillinger. Depp stars as Dillinger, and Bale stars the FBI agent, Melvin Purvis, who is trying to catch him.

My first fear is that Bale will still be locked in intense-grunt mode left over after The Dark Knight and Terminator Salvation. Assuming that isn’t the case, this looks to be a rather enthralling film. Early reviews are pretty positive, praising both the actors as well as director Michael Mann. Dillinger was treated as a hero to many, who saw him as a modern day Robin Hood. But he was a killer as well. America had a rather strange habit glorifying and mythologizing our criminals. (I’m sorry, did I say had? Insert: Joke about any rapper). Bonnie and Clyde, Baby Face Nelson, Pretty Boy Floyd, Ma Barker; these people of the ‘Public Enemy’ era captivated U.S. press as they went on their crime sprees in the Midwest. Some people have since forgot how ruthless these people could be, and that they did, in fact, shoot a lot people in the face. John Dillinger himself was one of the most famous, known as ‘Jackrabbit’ for his speed and grace in heists (he was known to leap over furniture, something seen in the trailer for the film. Hooray accuracy!)

We also see in the preview that, during a bank heist, a bystander pulls out his money. “We’re here for the bank’s money,” Dillinger says, “Not yours.” Never mind that the bank’s money belongs to him, and anyone who puts their money in the bank… But it was acts like this that made people transform him into some sort of hero. I am interested to see how the film portrays him.

Though this role is also surprisingly normal for the likes of Johnny Depp. Are we absolutely certain he won’t be tripping on acid the entire time, or dressed up like this:

I’m sure he’ll find some way to quirk up this role.

This will draw in some crowds, certainly, but I’m going to guess the Transformers shadow is going to linger for this weekend.

Excitement Buzz: 7.8/10

Also coming out this Wednesday is the family film Ice Age: Dawn of the Dinosaurs. Now, I’m not one for historical accuracy, but this genre is starting to push even my limits. In the first film, the Ice Age began. Apparently, in the second, what seemed like 16 seconds later, it began to “Melt Down.” Now, in the third one, it’s the Dawn of the Dinosaurs. Really? Didn’t they die out long before mastodons and woolly mammoths walked the earth? There sure seems to be a predominance of mammals in this series for there to be T-Rex’s walking around. I’m okay with this, save for the fact that there are going to be very confused kids concerning particular geological time lines.

But it’s okay! Because this doesn’t actually claim that Dinosaurs didn’t come around until this point in history. In Ice Age 3, they were believed to be extinct for a long time, but actually lived in a secret land under the earth’s surface. How original, I don’t think I’ve ever heard of that-

Alright, this whole ‘dinosaurs living underground’ bit needs to stop.

I actually really liked the first Ice Age film. I thought it was original, and interesting. The aspect of saving the human baby, along with Manny’s tragic history involving humans, gave some pretty serious stuff for a kid’s movie. The next film, however, looked too generic and standard ‘cartoon sequel’ like, where the plot consisted of “let’s reverse the first movie” and whose purpose was to show more of Scrat’s antics as he chased his acorn. Now this one seems to be, “okay, let’s have them face dinosaurs!” I’ve seen bits and pieces of the second film, and wasn’t just wildly impressed, and am not expecting much out of this. But perhaps I’m being unfair.

So while this is purely family fanfare, it might pull in some cash over the holiday weekend.

Excitement buzz: 4/10