Archive for the ‘Home Market’ Category

DVD Sales: The Spirit Tops A Weak Chart In The Post-Easter Frame

April 29, 2009

As always, here are my notes on the latest DVD Sales Chart from The-Numbers:

-Maybe because it was the week right after Easter, repenting buyers felt convicted that they needed more of the spirit in their lives, and they mistakenly purchased Lionsgate’s disastrous 300 ripoff The Spirit, thinking it could help them. Whatever the reason, The Spirit benefited from a complete lack of competition, and somehow scored a number one debut. Granted, its $6.3 million first week is the weakest total Ive seen in a long time, and it will plummet next weekend. Still, with enough time in the bargain bin at Wal-Mart, I’m sure The Spirit‘s DVD sales will surpass its abysmal $19 million total box office.

Twilight continues its shockingly amazing run on the home market, with another $5.5 million this week, for a $133 million total. Having already sold a stunning 7.4 million copies of Twilight on DVD, Summit Entertainment has to be feeling pretty good about the upcoming sequel, New Moon, which debuts this Winter.

-Warner Brothers has to be disappointed with the lackluster performance of Yes Man on DVD. Just $13 million after two weeks of release is extremely bad for a Jim Carrey comedy that earned $90 million during its theatrical run.

-Just as the Easter frame was kind to family films last week, the post-Easter frame was equally harsh to these same titles. Marley And Me, Bolt, The Tale Of Despereaux, Bedtime Stories, and Madagascar: Escape 2 Africa all saw sizable drops of 62-88%.

-Speaking of Bolt, I thought I should point out that after four weeks, the animated pooch film has $53 million in the kitty (or would doghouse be more appropriate, here?), and it’s been a solid performer on DVD for Disney.

-I’m somewhat ambivalent about the home market performance of two Oscar-winning films. First off, The Reader‘s $4.5 million opening week is nothing to cry about, but its nothing special either. Second, Slumdog Millionaire‘s $20 million after three weeks feels quite low to me, especially after its rosy $141 million box office. I think it probably came out on DVD too soon after its theatrical run. After three straight months of deafening buzz during awards season, every person that was going to be persuaded to see Slumdog already did, so the quick release date after it won its obligatory Oscar may have backfired for Fox Searchlight.

See the full chart after the jump:

Top 30 Selling DVDs for the Week Ending April 19, 2009
Rank Title Units this Week % Change Total Units Sales this Week Total Sales Weeks in Release
1 Spirit, The 334,298 -.-% 334,298 $6,268,088 $6,268,088 1
2 Twilight 296,188 -28.6% 7,382,885 $5,538,716 $133,501,184 4
3 Day the Earth Stood Still, The 292,678 -66.9% 1,176,061 $5,179,493 $19,829,870 2
4 Bedtime Stories 280,209 -80.8% 1,963,618 $4,788,940 $33,568,422 2
5 Marley and Me 269,378 -62.9% 2,520,919 $4,628,857 $45,442,103 3
6 Yes Man 247,648 -53.4% 779,579 $4,321,680 $13,523,714 2
7 Reader, The 234,376 -.-% 234,376 $4,542,207 $4,542,207 1
8 Bolt 194,328 -73.3% 3,034,363 $3,515,899 $53,966,384 4
9 Tale of Despereaux, The 157,622 -72.7% 734,892 $2,677,998 $12,485,815 2
10 Slumdog Millionaire 154,580 -43.4% 1,270,027 $2,493,375 $20,834,683 3
11 Doubt 134,488 -47.9% 392,775 $2,419,439 $6,991,119 2
12 Seven Pounds 130,075 -41.7% 859,188 $2,154,042 $14,587,218 3
13 Quantum of Solace 123,256 -27.5% 1,876,092 $2,131,959 $33,515,945 4
14 Not Easily Broken 93,838 -56.9% 311,466 $1,594,308 $5,851,111 2
15 Beverly Hills Chihuahua 86,483 -64.0% 2,855,178 $1,382,863 $49,136,150 7
16 Stuart Little 75,855 -9.7% $578,774 470
17 Madagascar: Escape 2 Africa 60,742 -88.7% 5,744,631 $763,412 $87,950,809 11
18 Role Models 60,541 -42.2% 1,648,990 $1,028,592 $28,016,340 6
19 High School Musical 3: Senior Year 56,864 -74.8% 2,971,273 $1,064,653 $53,175,812 9
20 Pinocchio 54,357 -69.2% $923,525 495
21 Australia 52,217 -39.7% 1,354,212 $887,167 $22,829,054 7
22 Mamma Mia! 51,786 -.-% 5,957,687 $665,921 $125,254,362 18
23 Fireproof 49,236 -.-% 1,520,956 $766,112 $26,191,317 12
24 40-Year-Old Virgin, The 46,534 -.-% $474,456 175
25 Tigger and Pooh and a Musical Too 44,495 -71.6% 201,135 $844,960 $3,819,554 2
26 Scooby-Doo and the Samurai Sword 35,335 -63.1% 131,132 $494,337 $1,834,537 2
27 Milk 34,748 -33.6% 494,538 $607,743 $8,827,310 6
28 Punisher: War Zone, The 34,419 -32.6% 398,065 $668,235 $7,525,557 5
29 Transporter 3 33,396 -35.8% 1,011,642 $573,793 $18,041,585 6
30 Cadillac Records 29,675 -26.0% 310,751 $504,178 $5,927,887 6

Advertisements

DVD Sales: Fangirls Snatch Up 4.6 Million Twilight DVD’s In One Week!

March 31, 2009

Here’s the latest sales chart via The-Numbers, along with my DVD Sales Notes for the week ending March 22:

-Holy mother-flippin vampire blood! Twilight just earned $83 million in DVD sales in just one week! With 4.6 million units sold, all I can say is that this is absolute craziness. My favorite niche market, the fangirls, were out in full force this week, and I think Summit is very wise to be working so hard to get the sequel, New Moon, into theaters this November. This is a notoriously fickle fanbase (hence why former top-dog High School Musical 3: Senior Year has only earned $45 million after five weeks), and they need to cash in on the Twilight franchise while they still can. This performance is very impressive.

-The ever-frustrating, ever-fascinating Disney Vault has worked its magic once again. Now out for the second week of its latest re-release, Pinocchio has earned a pretty great $31.5 million over the last two weeks. Not bad, considering all that Disney really has to do for these classics is add a couple special features to the DVD and call them collector’s items. If only the Stuart Little Vault were so effective…

-Go, Barbie! The successful Barbie film franchise has released yet another successful straight-to-DVD tale. Barbie Presents: Thumbelina earned a solid $5.4 million in its first week. As a big brother with a 7-year-old sister, I’ve seen so many more of these movies than I’m proud to admit, and while they may not be very good, they’re wholesome and harmless, so I don’t really mind. These have their own sort of cult, mini-fangirl following, which I find amusing.

-Otherwise, Role Models is having a solid run, with total sales of $23 million for the bro-comedy. Beverly Hills Chihuahua is having a more solid run, with $42 million after four weeks. And (lack of) audiences continue to emphasize that they just don’t want to see Milk.

Top 30 DVD Sales for the Week Ending March 22
Rank Title Units this Week % Change Total Units Sales this Week Total Sales Weeks in Release
1 Twilight 4,648,835 -.-% 4,648,835 $83,632,542 $83,632,542 0
2 Pinocchio 470,462 -66.4% $7,993,149 491
3 Barbie Presents: Thumbelina 364,004 -.-% 364,004 $5,376,339 $5,376,339 1
4 Role Models 325,418 -69.3% 1,385,263 $5,528,852 $23,535,618 2
5 Beverly Hills Chihuahua 261,729 -53.1% 2,428,109 $4,185,047 $42,421,654 3
6 Punisher: War Zone, The 251,037 -.-% 251,037 $4,558,832 $4,558,832 1
7 Transporter 3 231,512 -63.0% 857,816 $4,164,901 $15,432,110 2
8 Australia 136,211 -46.2% 1,142,413 $2,081,304 $19,176,676 3
9 High School Musical 3: Senior Year 113,432 -24.5% 2,525,348 $2,128,722 $45,096,898 5
10 Madagascar: Escape 2 Africa 109,713 -32.4% 4,801,581 $1,786,106 $78,693,647 7
11 Milk 90,187 -64.9% 347,064 $1,622,464 $6,243,681 2
12 Boy in the Striped Pajamas, The 72,987 -52.0% 225,153 $1,459,010 $4,500,808 2
13 Bolt 72,057 -.-% 72,057 $1,202,487 $1,202,487 0
14 Stuart Little 56,251 -.-% $477,571 466
15 Cadillac Records 54,856 -57.9% 185,184 $932,003 $3,481,219 2
16 Rachel Getting Married 54,391 -58.2% 184,579 $1,087,276 $3,689,734 2
17 Fireproof 52,997 -6.8% 1,372,738 $926,918 $23,694,010 8
18 Haunting of Molly Hartley, The 51,651 11.5% 256,760 $1,032,503 $4,934,460 4
19 JAG – The Eighth Season 51,602 -.-% 51,602 $2,049,115 $2,049,115 1
20 Adventures of Elmo in Grouchland, The 50,672 -.-% $0 483
21 South Park – The Complete Twelfth Season 49,743 -54.6% 159,213 $1,541,536 $4,934,011 2
22 Body of Lies 46,488 -29.6% 844,704 $937,984 $16,102,315 5
23 WALL-E 44,694 -14.6% 8,513,684 $820,162 $134,355,215 18
24 Zack and Miri Make a Porno 43,736 -11.5% 922,872 $874,283 $16,879,181 7
25 Quarantine 43,710 0.6% 475,888 $873,763 $9,381,912 5
26 Max Payne 41,560 0.6% 1,211,654 $675,986 $22,351,585 9
27 Dark Knight, The 41,072 -14.4% 12,600,595 $783,637 $218,748,210 15
28 Lakeview Terrace 38,585 7.4% 1,061,788 $655,559 $17,818,937 8
29 Eagle Eye 37,656 -.-% 2,033,275 $739,455 $35,640,517 12
30 Space Buddies 36,049 -31.3% 1,785,827 $576,424 $26,850,741 7

DVD Sales: Tyler Perry Does Pretty Well. Appaloosa Doesn’t.

January 26, 2009

DVD Sales Notes for the week ending January 18, 2009

-Tyler Perry continues his impressive track record with a number one debut for The Family That Preys. Even if a $10 million debut on the home market isn’t huge, none of his movies tend to do especially huge numbers on the home market, and considering the domestic gross of The Family That Preys was $37 million, $10 million in sales isn’t a bad number. Perhaps he sees lower DVD sales because he caters to a more old school audience, that still prefer the theater. All in all, Perry’s unique brand of modern, racially themed, Christian friendly melodrama may not make much sense on paper, but it sells well, and his films are very cheap to make

-Just like I predicted, Pineapple Express fell hard in its second weekend on the home market. Who said potheads weren’t motivated to do anything? They’ll buy DVDs pretty darn quick! 1.57 million units and $33 million in sales are very solid figures.

My Best Friend’s Girl…. I’m honestly trying my very hardest to remember what this movie is. As a movie guy, you’d think I would know, but I just can’t seem to even muster up a slight memory of its existence. It must have been one of those terrible September releases. Let me go check. [Five minutes later] I knew it was from September! I’m really quite happy this film, which only grossed $19 million domestically, sold so poorly on DVD- mostly because it stars Dane Cook, who is perhaps the least funny comedian I’ve ever seen. Anything that thwarts his movie career is fine in my book.

-You know, Appaloosa just never quite caught on. It earned $20 million in theaters, but audience reaction to the film was just kind of, “eh.” Audience reaction to the DVD appears to be the same. Westerns have to be pretty spectacular to generate business these days. 2007’s 3:10 To Yuma was stunning, and even it only made $53 million. An alternate theory for Appaloosa‘s relative insignificance: Renee Zellweger. After watching the film, my friends and I have begun to call the botox-infused actress “Puffy Face,” and believe me, the cosmetic procedure has not just affected her looks. How can you act if your face won’t move?!

-Gosh, it’s just one late summer/early fall release after another! Kiefer Sutherland starred in the generic thriller Mirrors, which earned $30 million back in August. In its first week on DVD, it sold 241,000 copies, for an inauspicious $4.6 million total.

-Was anyone else really rooting for Swing Vote? The film had a fantastic concept, but it was all but ignored while in theaters. The Kevin Costner election feature only grossed $16 million in theaters, so it’s first week DVD sales of $4 million aren’t all that surprising, especially post-Inauguration.

Here are the full results:

Top 30 DVD Sales For The Week Ending January 18, 2009
Rank Title Units this Week % Change Total Units Sales this Week Total Sales Weeks in Release
1 Tyler Perry’s The Family That Preys 491,001 -.-% 491,001 $10,776,195 $10,776,195 1
2 Pineapple Express 409,494 -65.0% 1,579,538 $8,312,933 $33,112,016 2
3 My Best Friend’s Girl 269,707 -.-% 269,707 $6,283,876 $6,283,876 1
4 Appaloosa 257,628 -.-% 257,628 $4,982,551 $4,982,551 1
5 Mirrors 241,621 -.-% 241,621 $4,650,093 $4,650,093 1
6 Righteous Kill 192,570 -57.4% 644,090 $3,943,776 $13,486,245 2
7 Swing Vote 151,375 -.-% 151,375 $3,139,518 $3,139,518 1
8 Bangkok Dangerous (2008) 143,372 -56.7% 474,494 $3,267,147 $10,958,747 2
9 Dark Knight, The 139,542 -22.1% 12,335,445 $2,885,826 $259,597,014 6
10 Babylon A.D. 128,740 -61.3% 461,734 $3,147,397 $11,581,302 2
11 Eagle Eye 125,451 -54.0% 1,625,228 $2,471,385 $34,189,656 3
12 Tyler Perry’s Marriage Counselor 121,572 -.-% 121,572 $1,700,792 $1,700,792 1
13 Mamma Mia! 118,331 -30.1% 5,456,486 $2,762,118 $119,092,770 5
14 WALL-E 94,469 3.5% 9,445,766 $1,625,415 $161,715,419 9
15 Battlestar Galactica – Season 4.0 77,578 -54.6% 248,638 $2,481,720 $7,953,930 2
16 Kung Fu Panda 70,999 -13.3% 8,106,940 $1,273,601 $133,618,173 10
17 Disaster Movie 66,383 -26.6% 156,827 $1,456,443 $3,440,784 2
18 Wanted 65,450 -19.2% 3,873,089 $1,253,655 $79,620,756 7
19 Horton Hears a Who! 64,341 -36.0% 3,876,781 $1,105,565 $67,517,535 6
20 Step Brothers 62,995 -22.8% 3,008,596 $1,136,109 $55,587,755 7
21 Without a Paddle: Nature’s Calling 60,344 -.-% 60,344 $1,274,164 $1,274,164 1
22 Burn After Reading 56,318 -19.4% 953,910 $986,077 $17,276,103 4
23 Mummy: Tomb of the Dragon Emperor, The 53,175 -35.4% 2,350,854 $929,834 $42,818,981 5
24 Death Race 53,028 -25.0% 958,805 $1,233,962 $22,900,239 4
25 Duchess, The 51,105 -55.3% 321,356 $890,561 $5,642,352 3
26 Tropic Thunder 41,391 -27.2% 2,840,893 $858,288 $56,127,549 9
27 Chronicles of Narnia: Prince Caspian, The 37,194 -48.5% 5,337,325 $591,396 $88,111,142 7
28 Traitor 34,117 -49.6% 743,136 $569,484 $13,144,863 5
29 Iron Man 33,241 -63.3% 8,612,182 $672,067 $161,302,382 16
30 Behind Enemy Lines: Colombia 32,161 -69.8% 138,635 $641,290 $2,764,382 2
All Numbers Provided By Nash Information Services via The-Numbers

Amazon.com Widgets

If you’d like to purchase any of the above titles, click the links above, or on the sidebar. Remember, when you purchase at Amazon through The Box Office Junkie, you help support the site, which is greatly appreciated. Any thoughts on the DVD Sales? Let me know in the comments?