Archive for the ‘Enchanted’ Category

Weekend Fix: Enchanted Remains Box Office Princess

December 3, 2007

     Enchanted continued its reign atop the charts, leading an anemic box office frame this weekend. Over the past three days, the box office reverted back to the doldrums of the Fall, with the worst Top 12 gross in 8 weeks. To be fair, the weekend after Thanksgiving is historically a terrible weekend at the box office, and this kind of behavior is not all that unusual. Still, the top 12 films grossed a cumulative $75.9 million, down 6% from last year’s post-Thanksgiving frame, and down 51% from last weekend.
     Enchanted earned $16.4 million this weekend, down 52% from last weekend, which actually represents a pretty healthy hold, since last weekend’s numbers were larger than usual. It’s $4,397 per theater average was among the highest in the top 20, which assures that it will remain in theaters for weeks to come. Word-of-mouth is great for this one, and it’s doing great business among families. As a side note, Amy Adams better get a Golden Globe nomination for best actress (I just caught Junebug, and she might be my new favorite actress), or there’s no justice in Hollywood. After 12 days, Enchanted has made a fantastic $70 million.
     Actually rising one place into second, Beowulf dropped 50% for a $8.2 million gross. After three weekends, Beowulf has earned $68.9 million, which would be a great figure if it hadn’t cost $150 million to make.

     This Christmas consequently popped down one spot, pulling in another $7.9 million, a 56% drop from last weekend. It’s second week per theater average of $4,273 is strong, and I’m predicting This Christmas will continue to pull in solid revenue throughout December. The execs at ScreenGems have to be thrilled with these results. After a dozen days, it’s earned $36.4 million.

     In fourth place, Hitman dropped 54% to $6 million this weekend, which gives the pretty bad video-game action flick a pretty good $30.4 million total after two weekends.

     Awake debuted in fifth place, with just $5.9 million in it’s opening weekend. This is a terrible result for the distributor, MGM (Weinstein). The Weinstein brothers have had enormous trouble opening movies since Disney dropped them a few years ago, but with lousy movies like Awake being made, it’s no wonder Disney got rid of them. In my Weekend Preview I joked that Awake could never get worse reviews than Jessica Alba’s last film, Good Luck Chuck, but, lo and behold, Awake has actually managed to pull in equally awful reviews! With a wretched $2,925 per theater average, Awake will be all but a dream in a few weeks.
     Fred Claus came in sixth place this weekend, earning $5.5 million, a 48% decrease from last weekend, and as Christmas draws near, Fred Claus could see some better holds, but its $1,608 per theater average is weak, so it might not stay in theaters for too much longer. It makes me wonder why Warner Brothers decided to release their Christmas movie on November 9th, seven weeks before the holiday, when it could have been so much more profitable in December. (But I have seen stranger things- after all, Halloween was released on August 31st this year…) After four weekends, Fred Claus has grossed $59.8 million.
     August Rush enjoyed a relatively small 47% drop to $5 million in seventh place this weekend. After two weekends, August Rush has made $20.2 million.
     In eighth place, The Mist dropped 49% in its second weekend, earning $4.5 million. It is a good thing that this was such a cheap film to make, because overall, it has earned a disappointing $19.6 million.
     Bee Movie was out of luck this weekend, and it saw the largest drop in the top 12. The Jerry Seinfeld comedy fell a steep 62% to $4.4 million, and has grossed $117.6 million overall.
     In tenth place, No Country For Old Men added another $4.4 million this weekend. The film saw a 43% decrease from last weekend, which was the smallest drop in the top 12. Still playing in less than 1,000 theaters, No Country For Old Men has earned a wonderful $22.9 million in four weeks.
     Meanwhile, American Gangster fell 53% to $4.3 million this weekend, giving it a great $121.7 million after 5 weeks. After beating Bee Movie in a head to head box office brawl in early November, the Ridley Scott crime drama still narrowly leads the animated laugher.
     And back in 12th place, Mr. Magorium’s Wonder Emporium continued to disappoint with a 59% decrease to $3.3 million, and a paltry $26.3 million total.
Top Twelve for Nov 30-Dec 2
1. Enchanted – $16.4 million
2. Beowulf – $8.2 million
3. This Christmas – $7.9 million
4. Hitman- $6 million
5. Awake- $5.9 million
6. Fred Claus – $5.5 million
7. August Rush – $5 million
8. The Mist – $4.5 million
9. Bee Movie – $4.4 million
10. No Country For Old Men – $4.4 million
11. American Gangster – $4.3 million
12. Mr. Magorium’s Wonder Emporium – $3.2 million
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Friday Estimates

December 2, 2007

Things look like their shaping up pretty much as predicted this weekend. Without the extra traffic that comes from Black Friday, most releases saw understandably large drops from last weekend. Enchanted will definitely top the charts with about $17-18 million. Awake is dead on arrival, and it will struggle to hit $6 million for the weekend. August Rush seems to be holding much better than the rest of last week’s offerings, while Bee Movie plummets with a whopping 77% Friday-to-Friday decrease in the shadow of Enchanted.

Friday Estimates for November 30
1. Enchanted – $4.9 million
2. Beowulf – $2.5 million
3. This Christmas – $2.4 million
4. Awake – $2.2 million
5. Hitman – $1.9 million
6. August Rush – $1.8 million
7. Fred Claus – $1.6 million
8. No Country For Old Men – $1.4 million
9. The Mist – $1.4 million
10. American Ganster – $1.3 million
11. Bee Movie – $1.1 million
12. Mr. Magorium’s Wonder Emporium – $0.9 million

The Ultimate Third Wheel

November 29, 2007
      
     I saw Enchanted this past weekend with my younger sister (convenient excuse, right?), and the movie deserves all the praise it’s getting- it really is enchanting.  Amy Adams was simply phenomenal, but there is another performance that deserves credit- James Marsden’s.  As Prince Edward, James Marsden stole every scene he was in as the eternally gallant, stupid, brave, self-absorbed prince.  I laughed out loud twice just because of his facial expressions, and the guy is just a hugely charismatic, great actor.  I was thinking about his other roles, though, and I’ve noticed a certain, curious trend:  James Marsden always plays the third wheel- the guy who doesn’t get the girl.  Take a look at what I mean…

X-Men, X2: X-Men United, X-Men: The Last Stand
     As Cyclops, Marsden was the safe choice for Jean Grey, but deep down, we all knew she really felt for Wolverine.  He always felt threatened by Wolverine, and it was clear who Jean Grey had more passion for.  Oh yeah, and he got killed in the third movie.


Superman Returns
     It’s pretty clear that he’s the third wheel here, I mean, he married Lois Lane!  Somehow, Lois and James just doesn’t have the same ring as Lois and Clark.


The Notebook (yea, I’ve seen it)
     It’s almost sad that Marsden is the odd guy out here.  Though there’s nothing wrong with his southern gentleman character, no true romantic could ever want Rachel McAdams to marry anyone other than her beloved Ryan Gosling.


Enchanted
     I won’t give anything away here, but I will tell you that there is definitely a love triangle, and we know from history what kind of character Marsden plays…
There you go: I’ve made my case and shown you James Marsden in all his glorious third wheelery.  The only thing is, I’m a little bit worried.  If this guy can’t get a girl, what am I going to do?

Weekend Fix: Enchanted Charms Its Way To #1

November 29, 2007


   Dinsney’s Enchanted cast a bit of magic over the Thanksgiving holiday, finally giving the Fall box office the uptick it has needed since the explosive summer ended.  With five new wide relesases, and a major expansion for some Oscar bait, the top 12 movies grossed a solid $150.5 million over the 3-day weekend, putting it about 2.6% ahead of last year’s Thanksgiving weekend, and up a whopping 70% from last weekend.

   Enchanted opened with an absolutely wonderful $34.4 million ($49 million over the 5-day weekend), and with strong reviews, a solid $9233 per theatre average, and the lucrative holiday season ahead, it should power its way well past $100 million, and possibly even to $200 million, given the quality of the film.  The performances by Amy Adams, Patrick “McDreamy” Dempsey, James Marsden, and Susan Sarandon have been lauded by critics, who hail the spoof/tribute as a return-to-form for Disney.  
   It’s nice to see such a well-received movie recapture the #1 spot for Disney over Thanksgiving, a weekend they used used to consistently dominate.  It seems that Disney’s efforts to streamline its feature films is paying off in a big way, and the Disney brand is earning back its all-powerful credibility.  Disney is making fewer films each year, but the films it chooses to make are family friendly, “Disneyish” pictures that have wide appeal.  Between Pirates, Wild Hogs, Bridge to Terabithia, The Game Plan, Hannah Montana, and the High School Musical monster, Disney is certainly having a banner year and earning the trust of parents everywhere.
   Opening at number two with $18 million ($26.3 over the 5-day) is This Christmas, a Screen Gems production that many analysts overlooked going into this weekend.  Featuring a predominantly black cast, This Christmas played to a predominantly black audience, though not to the extent of a Tyler Perry movie.  The comedy, rather unique in its genre- an African American Christmas comedy- received fairly mixed, but good reviews, which should give it more longevity than Perry’s Why Did I Get Married?  Debuting in just 1,858 theatres (vs. Enchanted’s 3,730), This Christmas earned $9665 per theatre, the strongest average in the top 20.
   At number three this weekend, is former champ Beowulf, which earned $16.5 million ($23.6 over the 5-day) this weekend.  The film dropped 40% from last weekend, the steepest drop in the top 10.  Paramount, who shelled out $150 million for Robert Zemeckis and his beloved motion-capture CGI, has to be disappointed with these results.  With $56.6 million in the till, Beowulf is going to have to majorly redeem itself overseas if it hopes to see a profit anytime in the near future.  Personally, I hope Zemeckis stops making these weird, pseudo-animated movies, with their waxy-faced, emotionless characters.
   At fourth we have Hitman, the video game adaptation that did about as well as a generic-looking, poorly reviewed, star-free video game movie could expect to do.  Hitman shot up a solid $13.2 million over the weekend, and  $21.1 million over the 5-day, a sure sign of front loading.  As with most fanboy flicks, I expect Hitman to deteriorate pretty quickly from here, but the film was cheap to make and will turn out a success for Fox.
   Jerry Seinfeld’s Bee Movie buzzes in at fifth place, adding another $11.8 million ($15.8 over the 5-day)  to its total gross of $111.8 million.  Senifeld’s animated feature has been met with a resounding “blah” from critics and audiences, and while it is not losing money for Paramount/Dreamworks, it’s not the smash success the studio hoped for, either.  In the next few weeks, Enchanted should outshine the rather lackluster family offerings in theaters.
   Speaking of lackluster family films, at number six this weekend was Fred Claus, the Vince Vaughn Christmas movie that just isn’t quite clicking.  Warner Bros.’ Fred Claus bagged another $10.6 million ($14.9 over the 5-day), bringing its total to a disappointing $52.9 million after 3 weekends.  It seems to be taking the same trajectory of last year’s Santa Clause 3, which finished with an underwhelming $84 million.
   Warner Bros.’ small film August Rush did relatively well this weekend, earning $9.4 million ($13.2 million over the 5-day).  Made for just $30 million, this is a pretty good start for the film.  Although critics praised the music and acting in August Rush, it received somewhat poor reviews because of its abundant sentimentality.  However, saccharine tends to do well around the holidays (e.g. Dan in Real Life), so I don’t think this will hurt the film’s box office.
   In eighth, American Gangster continues to chug along, pulling in another $9 million ($12.5 million over the 5-day) this weekend.  Audiences have loved the Russell Crowe/Denzel Washington film, and it has grossed $115.5 million over 4 weeks for Universal.
   The weekend’s final new wide release, The Mist, got off to a frightening start, debuting in ninth place with $8.9 million ($12.9 million over the 5-day).  The heavily promoted Stephen King adaptation has received positive reviews from critics, but its tepid $3,686 per theater average won’t keep it playing for very long.  Thankfully, the film cost MGM just $18 million to make, so it will probably show a profit on the home market.
   In tenth place is Dustin Hoffman’s attempt to play Willy Wonka, Mr. Magorium’s Wonder Emporium with $7.9 million ($10.8 million over the 5-day).  Trashed by critics, the film has not been widely accepted by audiences either, with a poor $22.1 million after ten days.  While this may have looked like another Night at the Museum, it certainly isn’t performing on the same level.
   No Country For Old Men had a very successful expansion into 860 theaters, grossing $7.8 million ($10.7 over the 5-day) for a $16.3 million total.  The Coen Brothers’ film had a terrific average of $9,042 per theater, and its award recognition, amazing reviews, and word-of-mouth will continue to carry it financially.
   Proving to be quite the leggy movie, Dan in Real Life pulled in another $3 million ($4.3 million over the 5-day) this weekend.  Steve Carrell’s rom-com has impressed with its holds each week, and after a quiet $11.8 million dollar start, it has grossed $42.2 million.  Audiences seem to really enjoy this movie, and it could get to $50 million by the end of its run.
Top Twelve for Nov 23-25
1. Enchanted – $34.4 million
2. This Christmas – $18 million
3. Beowulf – $16.5 million
4. Hitman – $13.1 million
5. Bee Movie – $11.8 million
6. Fred Claus – $10.6 million
7. August Rush – $9.4 million
8. American Gangster – $9 million
9. The Mist – $8.9 million
10. Mr. Magorium’s Wonder Emporium – $7.9 million
11. No Country For Old Men – $7.8 million
12. Dan in Real Life – $3 million