It’s Tuesday, and that means it’s time for the DVD Sales Chart, complete with my DVD Sales Notes. It was a very exciting week on the chart, as Transformers: Revenge of the Fallen debuted to some very big numbers. Just how big were they? Well, come on inside to find out!
–Transformers: Revenge of the Fallen utterly dominated the competition this week. Not that there was much… all that was willing to open against this juggernaut was The L Word: The Final Season and two direct-to-DVD horror films. I don’t blame the other studios for being scared away, because this was a big debut. Revenge of the Fallen sold an amazing 5.3 million copies in its first week, good for $122.5 million in sales! This is easily the biggest home market debut of the year, and Michael Bay’s robot action film is already in third place among all 2009 DVDs for total sales, sitting behind just Twilight (9.2 million) and Madagascar: Escape 2 Africa (7.1 million). While this is a great debut, it pales in comparison to the original Transformers‘ first week in October 2007. Transformers sold 8.3 million copies in its first week, with 4.5 million of those copies flying off the shelves in just one day! Revenge of the Fallen had a couple things working against it. First off, people did not like it as much, and they were therefore not as likely to pick up the DVD. Second, it’s not the fresh, new commodity on the market. The franchise has been around for a few years, so it doesn’t have that sort of super-buzz around it. Third, the home video market has taken a downturn in the last two years, and fewer DVDs are sold these days. Still, Paramount should be happy with the $122.5 million in first week sales. That’s still quite strong, and with Christmas right around the corner, expect sales to be solid until then.
-With it’s sequel hitting the charts, the first Transformers, which is pretty much a geezer in terms of DVD sales, marched back all the way to third place, adding 257,337 copies to its massive 15.6 million total. With the additional $2.6 million in revenue from this week, Transformers has now earned a cuh-razy $286.1 million!
-In a second place robot sandwich, Sandra Bullock’s romantic comedy, The Proposal, drops 74% in its second weekend, selling 613,239 copies and grossing $10.5 million. With two extremely likable leads (in Bullock and Ryan Reynolds) and a good theatrical run ($163.9 million) helping it, The Proposal has performed very well on DVD thus far, and it has earned $49.4 million in total.
-Since this week’s chart is for the week ending October 25th, you can see the Halloween sales bump quite clearly among related movies. Next week’s chart should show this one last time, and then things will be back to normal, unless there’s some sort of Thanksgiving sales bump I’ve never noticed before… Anyway, movies that were helped out by Halloween this week: Drag Me To Hell (hey, it could have dropped by even more…), Wrong Turn 3: Left for Dead, Hocus Pocus, Edward Scissorhands, The Corpse Bride, Spookley The Square Pumpkin, Coraline, Saw V (also benefitting from Saw VI‘s theatrical debut), Matilda (I’m smiling), and Blood: The Last Vampire.
-The TV-on-DVD performer of the week is The L Word: The Final Season, though it’s nothing to write home about. The show about lesbians sold 58,074 copies, for $2.1 million in sales. Let’s see if it can pass Legend of the Seeker: The Complete First Season‘s $3 million total by next week… Read on for the full chart.
|Rank||Title||Units this Week||% Chg||Total Units||Sales this Week||Total Sales||Wks|
|1||Transformers: Revenge of the Fallen||5,327,878||-.-%||5,327,878||$122,487,915||$122,487,915||1|
|4||Monsters vs. Aliens||229,632||-39.1%||3,552,904||$3,940,921||$61,957,606||4|
|5||Land of the Lost||155,041||-66.1%||611,974||$2,612,441||$9,918,800||2|
|6||Drag Me to Hell||120,943||-64.2%||459,217||$2,236,236||$7,983,511||2|
|7||Wrong Turn 3: Left for Dead||106,558||-.-%||106,558||$1,810,420||$1,810,420||1|
|8||X-Men Origins: Wolverine||91,640||-48.0%||3,787,264||$1,419,788||$64,265,543||6|
|10||Hannah Montana The Movie||61,271||-42.4%||2,692,364||$918,452||$46,336,099||10|
|12||Katt Williams: Pimpadelic||60,205||-37.7%||156,855||$1,022,883||$2,664,966||2|
|13||The L Word: The Final Season||58,074||-.-%||58,074||$2,148,157||$2,148,157||1|
|14||The Wizard of Oz||57,541||-26.9%||–||$1,063,933||–||657|
|16||Corpse Bride, The||49,549||-31.9%||–||$272,024||–||195|
|17||Dark Knight, The||45,553||-.-%||12,888,745||$626,354||$223,316,424||46|
|18||Spookley the Square Pumpkin||45,287||-33.3%||–||$413,783||–||216|
|20||Ghosts of Girlfriends Past||42,090||-42.3%||955,355||$799,289||$16,891,250||5|
|22||Madagascar: Escape 2 Africa||41,025||-.-%||7,060,997||$420,096||$102,791,511||38|
|23||Barbie and the Three Musketeers||38,440||-8.7%||768,225||$576,216||$11,172,192||6|
|25||Bones: The Complete Fourth Season||36,762||-40.7%||310,844||$1,378,207||$11,547,481||3|
|26||The Last House on the Left||35,741||-.-%||813,088||$535,758||$15,805,376||10|
|27||Bring It On: Fight to the Finish||35,697||-24.6%||660,193||$535,098||$11,432,375||8|
|28||Disney Nature Earth||35,043||-.-%||504,869||$700,510||$9,262,655||8|
|29||Blood: The Last Vampire||34,631||-.-%||34,631||$612,969||$612,969||1|
|30||Legend of the Seeker: The Complete First Season||34,098||-43.2%||94,145||$1,107,844||$3,028,748||2|