Archive for the ‘Did You Hear About The Morgans?’ Category
I’m sorry. I know I said I’d be backed to regular posting, but my house at school got broken into and robbed last night, and that’s distracted me for the better part of the day. I wish I had been more present for the first half of this, one of the biggest weekends of the year, and I apologize, but sometimes life throws you a curveball. And that’s exactly what life is throwing at the box office this weekend. After a strong opening day of $27 million for Avatar, a massive snowstorm hit the East coast, which will certainly limit box office prospects for the rest of the weekend. Avatar should end up with about $70 million for the weekend, and based on the superb word-of-mouth, and the Christmas holiday, in which all students are now out of school, we’re looking at a spectacle that’s sure to have great legs in the coming weeks. When it comes to Did You Hear About The Morgans? the resounding answer from American audiences is “No.” The romantic comedy only managed to find $2.4 million yesterday. Keep on reading for the full Friday chart, and then check back here tomorrow for the Weekend Fix! I haven’t made a video in over a week, so I’m excited!
Friday Estimates for December 18, 2009
1. Avatar – $27 million
2. The Princess And The Frog – $3.4 million
3. The Blind Side – $3.2 million
4. Did You Hear About The Morgans? – $2.4 million
5. The Twilight Saga: New Moon – $1.4 million
6. Invictus – $1.3 million
7. A Christmas Carol – $951,000
8. Up In The Air – $925,000
9. Brothers – $880,000
10. Old Dogs – $709,000
Alright, because I love you all (and because I am really tired of studying for this exam), I’m going to break my self-inflicted silence and give you two quick box office predictions for Avatar and Did You Hear About The Morgans?.
Fanboy demand means people want to see this right away. The holidays, however have the opposite effect, and while they inflate grosses in the long run, they soften openings. Thus, the sci-fi epic should have a solid, but not mind-blowing debut. Still, with great reviews and pervasive media exposure, this has very effectively turned around its early negative buzz. People, self-included, are genuinely excited to see Avatar. I’ll give James Cameron’s Na’vi spectacle a $68 million opening weekend.
The reviews are horrendous, but I actually think the trailer for this romantic comedy was great. It’s got a clear female appeal, so it should act as counter-programming to Avatar, and it’s going after a middle-American crowd with the simple theme of country vs. city. Critics may hate it, but I think that a large percentage of America likes this kind of story! Other analysts are saying this won’t even break $10 million, but I think that’s ridiculous. Sarah Jessica Parker and Hugh Grant are both solid draws within this genre. A $16 million weekend seems about right to me.