exploded onto the scene with an awesome $16.8 million on Friday. Paramount’s experimental advertising campaign has paid off in a big way. I’m expecting this one to be very frontloaded, so a 3.0 multiplier over four days could be in order. Still, this would give
an amazing $49 million over the holiday weekend.
In the appropriate bridesmaid position on the chart, 27 Dresses
will claim the second place position on the chart. On Friday, the Katherine Heigl/James Marsden rom-com earned a delightful $7.7 million. Just like opening Alvin and the Chipmunks
against I Am Legend
, Fox counter-programmed this film very well, and 27 Dresses
should match my prediction of $27 million over the next three days.
Way back in fifth place, Overture Films’ flagship title, Mad Money, got off to a disappointing start. The lame comedy featuring Diane Keaton, Katie Holmes, and Queen Latifah (who only seems to find success as part of an ensemble) earned a meager $2.3 million on its first day, and it will only find about $7 million overall.
The rest of the chart should behave pretty much as predicted, though with just $2.2 million yesterday, First Sunday
is falling harder than expected. The real surprise on the chart, though, comes from There Will Be Blood
. Hot on the heels of Daniel Day-Lewis’ Golden Globe win for Best Actor, the stunningly reviewed
Paramount Vantage release popped in at twelfth place on Friday with $0.8 million. In only 389 theaters, it could be looking at a strong $3 million weekend.
Alright, tomorrow I’ll post some three-day estimates, but there won’t be any analysis. Because of the four day weekend, the Weekend Fix will be up on Monday. Have a great weekend!
Friday Estimates for January 18
1. Cloverfield – $16.8 million
2. 27 Dresses – $7.7 million
3. The Bucket List – $4.2 million
4. Juno – $3.1 million
5. Mad Money – $2.3 million
6. First Sunday – $2.2 million
7. National Treasure: Book of Secrets – $2.1 million
8. Alvin and the Chipmunks – $1.6 million
9. I Am Legend – $1.4 million
10. Atonement – $1.3 million
11. One Missed Call – $890,000
12. There Will Be Blood – $820,000