Archive for the ‘CCPN’ Category

The Buzz Meter: Dragonball: Evolution Lives Up To Its Buzz. Unfortunately, That Buzz Was Almost Nonexistent.

April 14, 2009

The experiment continues! In case you forgot, or didn’t see the original post about the Current Cultural Popularity Index, it’s a tool that I slapped together in order to gauge whether films were exceeding the buzz that surrounded them or crumbling beneath it. Well, I’m renaming it this week. It shall heretofore be known as The Buzz Meter. Here’s how it works:

On Friday, I will look up the title of each film in Google News. The number of results that Google News accrues will serve as the News Rating for the Index. I hope all that makes sense. The rest is pretty simple.

Once I have gotten the News Rating for each film, I then look at the weekend gross for each film. Obviously, this will makes up the box office part of the Index. The final step is to divide the weekend box office by the Buzz Rating for each film. This resulting number is something I will call the Current Cultural Popularity Number. The higher the CCPN, the more that a certain film actually matters to audiences at any given time. The CCPN illustrates the extent to which audiences are consuming what the media is presenting them. I will rank the films by their Current Cultural Popularity. Here’s the chart, followed by some notes:


The Buzz Meter
for April 10-12

CCPN
Rank
Movie
Title
Weekend
Box Office
News Rating
(# Of Articles)
Current Cultural
Popularity #
Actual
Rank
1 Hannah Montana The Movie $32,324,487 2,829 11,487 1
2 Fast And Furious $27,237,905 2,829 9,299 2
3 Observe And Report $11,017,334 1,377 8,000 4
4 Dragonball: Evolution $4,756,488 871 5,460 8
5 Monsters Vs. Aliens $21,812,253 8,380 2,603 3
6 Knowing $6,433,433 2,828 2,274 5
7 Sunshine Cleaning $1,733,473
787 2,202 12
8 The Haunting In Connecticut $5,901,215 2,734 2,158 7
9 I Love You, Man $6,280,790 3,449 1,821 8
10 Adventureland $3,353,618 2,687 1,248 9
11 Race To Witch Mountain $1,908,670 1,784 1,070 11
12 Duplicity $2,995,850 3,963 755 10

Hannah Montana The Movie certainly lived up to it’s buzz, with a high CCPN of 11,487, but it’s not nearly the breakout hit that Fast And Furious was with its 25,000 CCPN last week! Just goes to show how absolutely HUGE F&F‘s debut was. It’s still doing well with a nice 9,299

-The fact that Observe And Report and Dragonball: Evolution did rather poorly at the box office yet still have fairly good CCPN’s of 8,000 and 5,460, respectively, shows one thing. The studios did not do a good job of promoting the film and exciting the media, for there were very few articles written for either film. In fact, they had two of the three lowest News Ratings, which is just not okay for a brand new film, especially when Fox paid $100-120 million to produce Dragonball!

Monsters Vs. Aliens has the highest News Rating by FAR, which should push down it’s CCPN, and yet it still has the fifth highest number at 2,603. The massive news exposure and good word-of-mouth from families is helping Monsters Vs. Aliens hold its own.

-Wow, no one but the media cares about Duplicity.

Once again, I’d like to ask you for some feedback. What do you think of the chart? Is it helpful at all or just kind of dumb? I’m genuinely interested in hearing what you think. Please give me some constructive criticism in the comments!

New Feature: The Current Cultural Popularity Index

April 7, 2009

For a while now, I’ve been wanting to compare how much money movies are earning versus the amount of buzz that surrounds them with some sort of measurable statistic. You see, for every Taken, which arose out of relative obscurity to earn $24.7 million over its opening weekend, there’s a Snakes On A Plane, which everyone was talking about, yet it could only muster $13.8 million in its opening frame. Often the media is ablaze with thousands of articles about a film, only for it to fall flat upon its release. Often the media doesn’t bother to report much upon a film, yet it does very well financially. Often (and probably most often), the media reports endlessly on a film, and it consequently goes on to make hundreds of millions of dollars. I simply wanted a way to document this relationship of buzz and box office. Therefore, I’ve created the Current Cultural Popularity Index.

Here’s how the Current Cultural Popularity Index will work. On Friday, I will look up the title of each film in Google News. I will enter the title in quotations to assure the most accurate results. For example, I would write “Fast And Furious” or “The Haunting In Connecticut.” If the title is a single generic word, I will also include the last name of the lead actor or actress, so that I don’t get every single article that includes that word in the results. For example, for the movie Knowing, I would look up: knowing cage. The number of results that Google News accrues will serve as the Buzz Rating for the Index. I hope all that makes sense. The rest is pretty simple.

Once I have gotten the Buzz Rating for each film, I then look at the weekend gross for each film. Obviously, this will makes up the box office part of the Index. The final step is to divide the weekend box office by the Buzz Rating for each film. This resulting number is something I will call the Current Cultural Popularity Number. The higher the CCPN, the more that a certain film actually matters to audiences at any given time. The CCPN illustrates the extent to which audiences are consuming what the media is presenting them. I will rank the films by their Current Cultural Popularity. Here’s my very first version of the chart:

The Current Cultural Popularity Index
CCPN
Rank
Movie
Title
Weekend
Box Office
Buzz Rating
(# Of Articles)
Current Cultural
Popularity #
Actual
Rank
1 Fast And Furious $70,950,500 2,801 25,330 1
2 Monsters Vs. Aliens $32,609,165 8,733 3,760 2
3 The Haunting In Connecticut $9,481,647 2,612 3,411 3
4 Knowing $8,146,156 2,779 2,931 4
5 Sunchine Cleaning $1,807,164 759 2,371 10
6 Adventureland $5,722,039 2,634 2,172 6
7 I Love You, Man $7,722,468 4,025 1,918 5
8 12 Rounds $2,260,906 1,543 1,465 9
9 Race To Witch Mountain $3,212,602 2,504 1,282 8
10 The Last House On The Left $1,259,325 1,272 990 12
11 Duplicity $4,174,240 4,466 934 7
12 Taken $1,544,471 2,022 763 11

Here are my immediate thoughts:
1. Fast And Furious is definitely the most popular movie out right now. By a lot.
2. Sunshine Cleaning has breakout potential. It’s really exceeding its buzz.
3. The media cares about Julia Roberts and Duplicity. The public does not.
4. The Buzz Rating for Taken was tough to calculate. I tried to filter out all the articles that were actually about Liam Neeson’s late wife, Natasha Richardson, but I don’t know how well I did.

Now, I want your feedback. Scratch that- I need your feedback! Do you think the Current Cultural Popularity Index is interesting/useful? Is this something I should keep doing? Any suggestions for different ways I could calculate the statistics that might make this chart more helpful and informative? Trust me, this is going to be a learning process for me too, but as for this trial edition, I personally found it fascinating. I’m fully planning on continuing. But hey, you might not agree. Please give me a piece of your mind in the comments!