Archive for the ‘Casino Royale’ Category

Daniel Craig – Box Office Poison

January 28, 2009

Let’s keep this post short and sweet bitter. I was looking at the box office figures for Defiance, and I noticed how poorly it’s doing. Then I looked at the box office figures for Daniel Craig, the headlining star of Defiance, and I noticed something else: Daniel Craig is box office poison! Seriously, outside of the James Bond franchise, it’s not just that the guy doesn’t draw in audiences, he actually hurts the success of the movies he is in! It’s a shame, because he’s a great actor, but like Nicole Kidman and Naomi Watts before him, nobody cares about Daniel Craig. Lets get into some numbers over the last few years:

2005
Craig broke out in 2005’s Layer Cake, a British caper film that garnered him enough attention to nab the coveted role of James Bond. Despite the loud buzz surrounding the film, though, it failed to break out in the U.S., earning a weak $2.3 million.

Later that year, Daniel moved on to a much higher profile film, Steven Spielberg’s Munich. Critics and audiences enjoyed the film, and it was even nominated for some Oscars, but it earned a very small, very un-Spielberg box office of $47 million.

2006
At this point, he’d been named as the new Bond, and his star was much higher than ever before, yet Craig’s next effort, the Truman Capote pic, Infamous, could only muster up $1 million in ticket sales. Sad.
Casino Royale debuted, and it was frickin’ awesome! It completely rejuvinated a tired franchise, and raked in a great $167 million. Craig was brilliant in the role, and everyeone fell in love with the new Bond. A star was born! Right?

2007
Wrong. After an $80 million budget, plus reshoots, plus built-in curiosity to see the remake, plus Nicole Kidman co-headlining, The Invasion grossed only $15 million in August 2007. It was like a perfect storm of box office poisons.

Then came a film that was all but assured to be a blockbuster on paper. His Dark Materials: The Golden Compass, a hugely expensensive ($205 million production budget + $60 million in advertising) fantasy film based on the popular book series, debuted in December 2007. Also starring Nicole Kidman, the wannabe Narnia or LOTR film found just $70 million at the domestic box office. Yeah, that’s less than Eragon.

2008
Quantum Of Solace came out, and once again, people turned out in droves to see the new James Bond feature. While not as beloved as Casino Royale, it still managed to rake in a solid $169 million.

And then there’s Defiance, Craig’s most recent effort. The WWII film comes with a hefty $50 million price tag, but after four weekends, has earned just $18 million.

So what have we learned today? A few things. First and foremost, Daniel Craig is box office poison. If you want your movie to make money, find another actor. Second, it is the character of James Bond, not the actor playing him, that draws in the audiences. Third and finally, NEVER let Craig star with Nicole Kidman. It’s just a bad idea, and you are guaranteed to lose money.

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