Archive for the ‘Buzz Meter’ Category

The Buzz Meter: Dragonball: Evolution Lives Up To Its Buzz. Unfortunately, That Buzz Was Almost Nonexistent.

April 14, 2009

The experiment continues! In case you forgot, or didn’t see the original post about the Current Cultural Popularity Index, it’s a tool that I slapped together in order to gauge whether films were exceeding the buzz that surrounded them or crumbling beneath it. Well, I’m renaming it this week. It shall heretofore be known as The Buzz Meter. Here’s how it works:

On Friday, I will look up the title of each film in Google News. The number of results that Google News accrues will serve as the News Rating for the Index. I hope all that makes sense. The rest is pretty simple.

Once I have gotten the News Rating for each film, I then look at the weekend gross for each film. Obviously, this will makes up the box office part of the Index. The final step is to divide the weekend box office by the Buzz Rating for each film. This resulting number is something I will call the Current Cultural Popularity Number. The higher the CCPN, the more that a certain film actually matters to audiences at any given time. The CCPN illustrates the extent to which audiences are consuming what the media is presenting them. I will rank the films by their Current Cultural Popularity. Here’s the chart, followed by some notes:

The Buzz Meter
for April 10-12

Box Office
News Rating
(# Of Articles)
Current Cultural
Popularity #
1 Hannah Montana The Movie $32,324,487 2,829 11,487 1
2 Fast And Furious $27,237,905 2,829 9,299 2
3 Observe And Report $11,017,334 1,377 8,000 4
4 Dragonball: Evolution $4,756,488 871 5,460 8
5 Monsters Vs. Aliens $21,812,253 8,380 2,603 3
6 Knowing $6,433,433 2,828 2,274 5
7 Sunshine Cleaning $1,733,473
787 2,202 12
8 The Haunting In Connecticut $5,901,215 2,734 2,158 7
9 I Love You, Man $6,280,790 3,449 1,821 8
10 Adventureland $3,353,618 2,687 1,248 9
11 Race To Witch Mountain $1,908,670 1,784 1,070 11
12 Duplicity $2,995,850 3,963 755 10

Hannah Montana The Movie certainly lived up to it’s buzz, with a high CCPN of 11,487, but it’s not nearly the breakout hit that Fast And Furious was with its 25,000 CCPN last week! Just goes to show how absolutely HUGE F&F‘s debut was. It’s still doing well with a nice 9,299

-The fact that Observe And Report and Dragonball: Evolution did rather poorly at the box office yet still have fairly good CCPN’s of 8,000 and 5,460, respectively, shows one thing. The studios did not do a good job of promoting the film and exciting the media, for there were very few articles written for either film. In fact, they had two of the three lowest News Ratings, which is just not okay for a brand new film, especially when Fox paid $100-120 million to produce Dragonball!

Monsters Vs. Aliens has the highest News Rating by FAR, which should push down it’s CCPN, and yet it still has the fifth highest number at 2,603. The massive news exposure and good word-of-mouth from families is helping Monsters Vs. Aliens hold its own.

-Wow, no one but the media cares about Duplicity.

Once again, I’d like to ask you for some feedback. What do you think of the chart? Is it helpful at all or just kind of dumb? I’m genuinely interested in hearing what you think. Please give me some constructive criticism in the comments!