Archive for the ‘Benjamin Button’ Category

Oscar Bait Roundup + Golden Globes Effect

January 13, 2009

The Golden Globes were last night, and as I’m sure you have already heard, the evening undoubtedly belonged to Fox Searchlight’s Slumdog Millionaire, which picked up the fimmaker’s trifecta of awards: Best Picture, Best Director, and Best Screenplay. The other big story was Kate Winslet, who nabbed the trophies for both Best Actress and Best Suppoting Actress, for Revolutionary Road and The Reader, respectively. For Best Actor, comeback kid Mickey Rourke was awarded for The Wrestler. Also, Wall-E won Best Animated Picture, which is kind of a backhanded compliment, considering it’s good enough to be Best Picture, without the “animated” stipulation… But anyone could tell you the winners of the night- let’s get to the main point of this post: How will the Golden Globes victories affect the box office performance and Oscar chances of the Oscar bait films?

As you can see below, all of the winners in the Comedy/Musical categories are no longer playing theaters, so they won’t be included in this discussion. I’ll post a list of the winners at the bottom, but first, let’s analyze film by film:


Gran Torino – With a $29 million weekend, Clint Eastwood doesn’t need to worry too much about the fact that he didn’t win any awards. Reviews aren’t really good enough to merit huge Oscar attention, but with a massive $10,000+ venue average, it’s well on its way to $100 million.

The Curious Case Of Benjamin Button – It fell 49% this weekend, and with no major award victories, it will probably continue its descent. Still, it’s made $94 million, and $125 million seems like a likely final total. With or without an Oscar, this is a major financial success for Paramount.

Slumdog Millionaire – I gush about this film enough, as it is, so I’ll keep this short. After $34 million worth of great word-of-mouth and three Golden Globes, Fox Searchlight would be fools to not expand this in the very near future. It’s $6,206 per theater average (in its ninth week!) is strong enough to sustain an expansion, especially with the free advertising that comes from the Golden Globes.

Doubt – It’s banked a surprisingly good $22 million, but it’s $1,945 average isn’t great, and without much awards attention, I doubt it will make it past $30 million.

Revolutionary Road – Could the picture that’s so depressing it’s nigh-unmarketable turn into a success? The awards recognition will certainly help, but the reality is, this is not a story that many people are excited to see on the big screen- they go to see the acting. While it’s $10,667 per theater average looks great on paper, keep in mind that Gran Torino basically matched it, and that film is two weeks older and playing in 20 times as many theaters! Road probably won’t make it past $15 million.

The Reader – This film has more to gain than any other after the Golden Globes, because it hasn’t exactly been blowing up in the last few weekends, and mediocre reviews probably aren’t helping. Out in 507 theaters, it ony managed a $1.3 million weekend, which gave it a fairly poor $2,667 venue average. Weinstein needs to sell the Kate Winslet full force and hope for the best.

Milk – I continues to plug along rather steadily, and it’s earned a pretty good $19 million thus far, but Slumdog Millionaire has really taken away it’s Oscar mojo. If it can manage to pick up an Oscar or two, it might have a chance yet, but it’s momentum is definitely slowing down.

Frost/Nixon – It’s still doing alright, but it’s hardly the flashiest title of the bunch. With $7.6 million so far, it should be able to hit $15 million overall. After that, it’s anyone’s guess.

The Wrestler – Mickey Rourke’s Golden Globes win should give this the much needed exposure it needs in order to continue expanding. It’s got a nice venue average right now and about $3 million already, and if Fox Searchlight can play their cards right, they could be looking at a modest hit here. At least $10 million seems likely.

Here are the winners (full list here), with numbers below:

2009 Golden Globe Winners In Film

Best Motion Picture – Drama
Slumdog Millionaire

Best Director
Danny Boyle –
Slumdog Millionaire

Best Screenplay
Simon Beaufoy – Slumdog Millionaire

Best Actress – Drama
Kate Winslet –
Revolutionary Road

Best Actor – Drama
Mickey Rourke –
The Wrestler

Best Motion Picture – Musical or Comedy
Vicky Cristina Barcelona

Best Actress – Musical or Comedy
Sally Hawkins –
Happy Go Lucky


Best Actor – Musical or Comedy
Colin Farrell – In Bruges

Best Supporting Actress
Kate Winslet – The Reader

Best Supporting Actor
Heath Ledger – The Dark Knight

Here are the numbers:

Oscar-Seeking Titles for January 9-11 2009
# Movie Title Wk
3-Day Gross
Change Theaters
PTA
Total
Reviews
1 Gran Torino 5 $29,025,000 +888.4% 2,808
(+2,724)
$10,337 $40,065,000 75%
5 The Curious Case
Of Benjamin Button
3 $9,450,000 -49.4% 2,947 (-41) $3,207 $94,330,000 72%
11 Slumdog Millionaire 9 $3,730,000 -20.5% 601 (-11) $6,206 $34,075,000 94%
14 Doubt 5 $2,503,000 -49.9% 1,287 (-) $1,945 $22,941,000 76%
16 Revolutionary Road 3 $1,440,000 +46.1% 135 (+97) $10,667 $3,170,000 67%
17 The Reader 5 $1,352,000 -15.4% 507 (+109) $2,667 $5,516,000 60%
19 Milk 7 $1,251,000 -33.8% 295 (-14) $4,241 $19,125,000 92%
20 Frost/Nixon 6 $912,000 -34.9% 205 (-) $4,449 $7,652,000 90%
21 The Wrestler 4 $874,000 +99.6% 60 (+42) $14,567 $2,848,000 98%
26 Rachel Getting Married 15 $179,805 +7.9% 98 (+31) $1,873 $10,379,000 87%
All Numbers Courtesy Of Exhibitor Relations