Sometimes movies perform extremely poorly, and there is not an immediately obvious reason why. A movie that looked good enough will simply fail, and analysts are left scratching their heads. However, occasionally you can see a pattern arise, and you notice that when ever a certain actor stars in a movie, it fails at the box office. It is at times like this that we might declare a star box office poison.
Archive for the ‘Awake’ Category
Things look like their shaping up pretty much as predicted this weekend. Without the extra traffic that comes from Black Friday, most releases saw understandably large drops from last weekend. Enchanted will definitely top the charts with about $17-18 million. Awake is dead on arrival, and it will struggle to hit $6 million for the weekend. August Rush seems to be holding much better than the rest of last week’s offerings, while Bee Movie plummets with a whopping 77% Friday-to-Friday decrease in the shadow of Enchanted.
Friday Estimates for November 30
1. Enchanted – $4.9 million
2. Beowulf – $2.5 million
3. This Christmas – $2.4 million
4. Awake – $2.2 million
5. Hitman – $1.9 million
6. August Rush – $1.8 million
7. Fred Claus – $1.6 million
8. No Country For Old Men – $1.4 million
9. The Mist – $1.4 million
10. American Ganster – $1.3 million
11. Bee Movie – $1.1 million
12. Mr. Magorium’s Wonder Emporium – $0.9 million
Immediately after Thanksgiving, the box office acts a lot like people do. When you excuse yourself from the dinner table, after stuffing yourself with a plateful of turkey, you generally feel tired and non-responsive. Well, business at the movies is much the same way. The weekend after Thanksgiving usually sees some larger weekend-to-weekend drops because grosses were inflated by the Thanksgiving holiday. On top of this, there is only one new wide release this weekend, and it doesn’t seem to have much potential. In other words, after a highly satisfying last weekend, expect the box office to come back down to earth with a loud thud over these next few days.