Early Friday Estimates are starting to come in, and a few things are abundantly clear (box office figures are after the jump):
1. Shutter Island is off to a good start. After months of negative buzz, massive delays, release date changes, and general confusion, Shutter Island actually landed on its feet! The Martin Scorsese/Leonardo DiCaprio collaboration earned a robust $14.1 million on Friday, and it could find $36-39 million over the weekend frame.
2. Valentine’s Day is really not all that impressive once Valentine’s Day has passed. The romantic comedy, which has more stars than a heart-shaped box has chocolates, fell 61% from last Friday to $5.7 million. A $16-18 million weekend should result.
3. Percy Jackson & The Olympians didn’t hold as well as it needed to in order to ensure a sequel. The children’s fantasy fell 58% from last Friday to $4 million. It recover a bit over the rest of the weekend, though, and find $16.5 million overall.
4. Everyone that really wanted to see The Wolfman did so last weekend. The horror remake dropped an alarming 69% to $2.9 million, and after a solid debut last frame, it will have trouble reaching just $10 million this weekend. Not good when you take into account the fact that Universal dropped $150 million to make this!
Except for last week’s openers, which are in complete free-fall, the box office performed pretty much as expected, though drops across the board were larger than expected. Perhaps box office analysts underestimated just how much moviegoing increased over the President’s Day frame, and the inflated grosses of last weekend created unnaturally large decreases this time around. Perhaps last week’s openers just had audiences that were very excited to rush out and see the films. Who knows? Either way, with drops so large, any semblance of “depth” is quickly disappearing from the box office, which is not a good thing for 2010. Check out the full chart below.
Friday Estimates For February 18, 2010
1. Shutter Island – $14.1 million
2. Valentine’s Day – $5.7 million
3. Percy Jackson & The Olympians – $4 million
4. Avatar – $3.9 million
5. The Wolfman – $2.9 million
6. Dear John – $2.3 million
7. Tooth Fairy – $1.1 million
8. Crazy Heart – $765,000
9. From Paris With Love – $720,000
10. Edge Of Darkness – $615,000